patient needs Archives - Dr. Ginger Bratzel

by

Branding Like Coca Cola…is that a good idea?

You don't need to have a museum in your name to make your patients remember you When most people think of marketing, they think of fancy logos and commercial ads. While part of that is true especially when we are discussing branding, it isn’t feasible for the average dental practice to follow this path. I wanted to switch things up a little so instead of shooting in the studio, I am live from Atlanta in this week’s video assignment. I am standing in front of the World Of Coca-Cola Museum in Atlanta, Georgia. If you know anything about me personally you probably know I am an avid Coke fan and collector. It goes all the way back to my childhood and feels like home to me. I really enjoyed walking…

Writing Good Headlines

Blog Articles-Weekly Training, Side-Bar Video, Video Resources

The most important part of your marketing piece is the marketing headline. What is the most important piece in your marketing? Your Headlines! If you don’t have great headlines, your prospect will probably not even look at the rest of your marketing piece. Then you will have no chance of getting her to come in. All your time and effort (and money) that you put into your marketing piece will be wasted. And you will get poor results. Marketing must be an “attention grabber” from the get go. And that weight is carried on the headline. On appearance, the headline is the biggest thing you have in your marketing piece right at the top. It must be emotional and speak directly to the heart of your audience. What would…

Finding Holes of Oppportunity

Blog Articles-Weekly Training, Side-Bar Video, Video Resources

Finding missing holes of opportunity within the parameters of your dental practice and your local community. EVERY practice is focused on getting more new patients. But…did you know there is great opportunity to be found right under your nose within your existing patient pool? Internal growth opportunity within your practice is vital to a healthy practice structure. We can easily overlook some of the best gold mines because we don’t know where to look. By identifying services and offers within your existing practice that match the wants and needs of your patient pool, you can present more of those services to people who already know and like you. These are called “Holes of Opportunity” and they aren’t limited to just dental services. If you have a group of patients…