Using The Element Of Surprise
A business lesson from Coke that will help create lasting memories with your patients that will keep them coming back to you. Whenever I’m in Atlanta I always make a point to visit the World Of Coke, and since I was here for the Hinman Dental Meeting naturally I paid them another visit. So I am continuing my ‘on the road’ momentum from my second favorite place on Earth, next to Disneyland of course. I love watching Coke’s marketing strategies. They are very good at portraying a certain image and being very passionate about putting the ‘you’ (the customer) in their success formula. So I have another example from them you can easily incorporate in your practice to help you get and keep more patients courtesy of Coca-Cola. I came…