Patient Focused Marketing

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Importance of Doing a Patient-Focused Marketing to Attract More New Dental Patients and Dismisses Traditional or “Yo Momma” Marketing. What’s the most popular TV and radio channel in the world? WIIFM.  Sure you know, their call letters mean “What’s In It For Me. “ Because it’s all about YOU. As humans, we like things that can give us benefits. Make us skinner, richer, happier, live easier. People want to know, “what good things can this bring me” and” Will I get something from it?”  Of course, our patients are like that too. People are interested in hearing what your office can do for THEM, not how great you are. So to ATTRACT them, your marketing has to focus on the benefits TO THEM and be very patient-focused. It can’t be…
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