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The Myth Of Knowing Your Customers

The Myth Of Knowing Your Customers

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Do you genuinely know your patients or do you know what their internet persona wants you to know?   In the information age we are living in, we have access to things like never before.  And social media makes it even easier to connect with prospects and patients in ways we never imagined possible. But I want to know, do you really know your customers and patients?  Not just their social media persona and from the brief interaction in your business. We all have the world at our fingertips with our phones and tablets, but it almost gives us a false illusion that we know more than do. While technology and everything it has to offer is great, trust me, in my business I have to fully embrace all things…
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Helping Your Patients In A Way They Care About

Helping Your Patients In A Way They Care About

Blog Articles-Weekly Training, Side-Bar Video, Tools, Video Resources
Making a connection with your patients in ways that are important to them.   What we do here at my business is help practices all over the world to get more in tune with what’s going on in their practice and what their patients need.  All with one goal in mind:  to provide great care, in a great environment and to run a successful practice in the process. Who doesn’t want that?  Oftentimes, dentists are looking for the next magic bullet.  ‘If I could just create the one perfect postcard, all my troubles will go away.’  But in reality there is a lot more to it than that. When I take on a new client, I go through where they are, what they are doing, and what’s missing to increase…
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Surveying Your Audience

Surveying Your Audience

Blog Articles-Weekly Training, Side-Bar Video, Tools, Video Resources
Making a better connection with your patients on their terms will grant you major results in your practice.     I have absolutely no doubt in your ability to do amazing dentistry.  I know you are helping patients every day. You have probably helped countless people get rid of pain or to be less embarrassed by their smile. What I do want to help you with is to better understand their problems in ways that are important to them, which has a significant impact on the success of the business side of your practice.  And the way to do that is to find that bridge between their concerns and what you need to do as a dentist to help them. It’s about making a better connection with your audience; on…
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