by
Knowing Your Ideal Patients’ Fears

Knowing Your Ideal Patients’ Fears

Blog Articles-Weekly Training, Side-Bar Video, Tools, Video Resources
Increase your case conversion by really listening to your patients fears and making yourself the problem solve they need.     If I were to ask you what is the quickest way to connect with your prospects and existing patients to keep them coming back to your office, would you know the answer? Quality care, maybe? What about a modern office? That’s ok if you don’t because I’m going to tell you.  I’ve got some insight of proven techniques that will really connect you with your patients that will make you their dentist, no questions asked. Your patients are all human.  We all share that common trait right?  As humans we all have fears.  Everyone is afraid of something.  Maybe they simply don’t like the dentist, or they’re embarrassed, or…
Read More
by
Helping Your Patients In A Way They Care About

Helping Your Patients In A Way They Care About

Blog Articles-Weekly Training, Side-Bar Video, Tools, Video Resources
Making a connection with your patients in ways that are important to them.   What we do here at my business is help practices all over the world to get more in tune with what’s going on in their practice and what their patients need.  All with one goal in mind:  to provide great care, in a great environment and to run a successful practice in the process. Who doesn’t want that?  Oftentimes, dentists are looking for the next magic bullet.  ‘If I could just create the one perfect postcard, all my troubles will go away.’  But in reality there is a lot more to it than that. When I take on a new client, I go through where they are, what they are doing, and what’s missing to increase…
Read More
by
Using Reason Why Marketing

Using Reason Why Marketing

Blog Articles-Weekly Training, Side-Bar Video, Tools, Video Resources
Before doing any marketing in your practice you should always know the reason why, and it should always point to your patients.   When I work with dental practices from all over North America, we always work on 3 tiers of focus to get them started. Management is one tier, meaning management of their time, team, and systems.  Next is mindset to get their brain on board with becoming a next level practice.  And last, but definitely, not least is marketing. I’m sure you already have some type of idea of what marketing means.  You put a pretty postcard together and mailed it out.  Well, there is a little more to it than that.  It’s about creating systems to make it automated, i.e. less work for you in the long…
Read More
by

Taking Tips From McDonald’s

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
A marketing strategy used by one of the biggest companies in the world, McDonalds and how you can apply it to your practice. If you’ve been following me for any amount of time, you probably know that my marketing hat is always on. So I often find examples that other smart businesses are doing that you can apply to your practice and help you attract more dental patients and keep your schedule filled. This idea came from a marketing strategy McDonald's Canada did. You can say what you will about McDonald's and their food, but I think we can all agree they are a very successful company, with a long business life, which isn’t by accident. So, a couple years ago McDonald's Canada did a social media marketing campaign asking…
Read More