Repetitively Spotlighting The Benefits
Dr. Ginger Bratzel talks about the 'benefit' of repeatedly reminding your patients about the benefits of dental services in ways they will understand. People buy for many reasons. The look at a product or service and try to decide how it’s going to make their lives better. In any type of buying situation a customer wants to know the benefit to him. Why should I buy this car from you? Why should I buy this new vacuum versus the other brand? This same thing applies with your dental patients, also. They need it explained in a way that is relevant to them. You could easily explain the feature of the procedure in ‘doctor’ terms but that doesn’t resonate to them. But if you say, “getting this done will make your…