Taking Tips From McDonald’s

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
A marketing strategy used by one of the biggest companies in the world, McDonalds and how you can apply it to your practice. If you’ve been following me for any amount of time, you probably know that my marketing hat is always on. So I often find examples that other smart businesses are doing that you can apply to your practice and help you attract more dental patients and keep your schedule filled. This idea came from a marketing strategy McDonald's Canada did. You can say what you will about McDonald's and their food, but I think we can all agree they are a very successful company, with a long business life, which isn’t by accident. So, a couple years ago McDonald's Canada did a social media marketing campaign asking…
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Four Toxic Beliefs

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Four toxic beliefs that are keeping you small. A lot of times when dentists reach out to me it isn’t when things are going good. They are looking at dental marketing as a possible tool to resolve the situation. It’s when their business isn’t doing so great and they come to me for help; ‘how do I get more dental patients?’, ‘how do I keep my schedule full?’ But about 99% of the time after asking what they feel is causing the problem I get what I’ve termed ‘the list’ and almost everything on that list is the out of their control. That is why I am here to bring you four toxic beliefs that are keeping you small and holding you back from where you want to be in…
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5 Minutes Can Change Your Practice

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Taking 5 minutes each morning can really set the stage for success in your practice. What if I told you that you could keep your schedule full and increase your production in just 5 minutes each day? It isn’t some magic pill or infomercial wonder gadget. It is something you probably already know about but you’re probably not doing it on a regular basis. It’s the morning huddle. By simply utilizing this 5 minute task with you and your team it could help you get more dental patients and keep your schedule full. Now I know you are probably scowling at me right now but trust me when I say it does wonders for the rest of your day. It is your one quick chance to sync your entire team…
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Planning For Success

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Success doesn't happen by accident, it's all about planning. I enjoy these making these videos for you because I am able to share tips, strategies, and techniques to keep your schedule full and get more dental patients. So I wanted to talk about planning for your success. And I say planning because it doesn’t happen by accident. Planning means ‘taking time to set things in motion by mapping it out'. I have 4 stages of planning for you to implement with your team to help keep positive momentum going in your office. It isn’t difficult at all, and once you set these stages in motion they will become very natural to you and you will wonder how you ever survived without them. The first stage is a daily morning huddle.…
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