Grabbing dental patients attention

Grabbing dental patients attention

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[July 17, 2020] by Dr. Ginger Bratzel Episode #24:  [GRABBING DENTAL PATIENTS' ATTENTION] Getting patients is like dating.  It’s a process.  And it’s about making the other person feel good.  Have you ever had a conversation where the other person just keeps telling you how great THEY are?   That’s totally lopsided. So why do advertisers keep preaching things like this that are setting up your interaction on the wrong foot: “Have a memorable logo.” “Get your name out there.” “Promote yourself on social media.” “Make sure your picture is on there in a white lab coat.” “Put a picture of your office there.  That will impress them.” They do it because it’s easy and lazy.  It’s so much more difficult to take the time to learn about someone else so…
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When Your Biggest Nightmare Comes True

When Your Biggest Nightmare Comes True

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[July 10, 2020] by Dr. Ginger Bratzel Episode 23 Bonus:  [When Your Biggest Nightmare Come True] As adults, we know the boogey man isn’t real but that doesn’t mean there aren't things that scare you. (Okay, I will admit it…I’m STILL scared of everything that goes bump in the night.  I can’t sit through any scary movie even if it’s the middle of the afternoon with all the lights on.) Being a practice owner is scary business on the best of days.  Now add a looming economic down period with a pandemic overhead. It’s no picnic. So how would you feel if: Your business has to shut down You have an immunocompromised child at home during COVID …And you were doing everything ‘right’ but then your worst nightmare happens anyway,…
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Getting Scrappy in Your Dental Practice to Grow

Getting Scrappy in Your Dental Practice to Grow

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[June 26, 2020] by Dr. Ginger Bratzel Episode #23:  [Getting Scrappy In Your Dental Practice To Grow] My dad was a super resourceful guy. He was a machinist by training, and he could fix or solve any problem that was mechanical. I was about 10 when I realized there were actual places you could go to buy parts (True story!) because up until then, I had only seen him fabricate anything he needed out of metal or plastic to take care of the situation. We had a 20 foot lathe in his shop.  And there were squiggly metal and plastic shavings all over the floor most of the time.  I thought they looked  like curls so I would sweep them up and try to attach them to my dolls hair…
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$100000 Worth of Marketing Analysis for (almost) Free

$100000 Worth of Marketing Analysis for (almost) Free

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[June 19, 2020] by Dr. Ginger Bratzel Episode 22:  [$100000 Worth of Marketing Analysis for (almost) Free] Business is math. There’s no denying it.  To succeed, you have to take in more than you spend.  And if you don’t, you can’t continue long term.  Pretty simple. But exactly how you do that is where the confusion is.  So, we go looking for answers. Data gives the insight to make better decisions.   As exciting as it is to believe that we all have a 6th sense that determines our future, cold hard info is the king here. I remember taking a ‘perfect match’ test back in college; think of it as a scaled-down Match.com.  (I can tell you it was so long ago that it was printed on dot-matrix paper) I…
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