Grabbing dental patients attention
[July 17, 2020] by Dr. Ginger Bratzel Episode #24: [GRABBING DENTAL PATIENTS' ATTENTION] Getting patients is like dating. It’s a process. And it’s about making the other person feel good. Have you ever had a conversation where the other person just keeps telling you how great THEY are? That’s totally lopsided. So why do advertisers keep preaching things like this that are setting up your interaction on the wrong foot: “Have a memorable logo.” “Get your name out there.” “Promote yourself on social media.” “Make sure your picture is on there in a white lab coat.” “Put a picture of your office there. That will impress them.” They do it because it’s easy and lazy. It’s so much more difficult to take the time to learn about someone else so…