Planning Your Dental Marketing

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel gives details on dental marketing calendars of when certain campaigns are most effective to attract specific patients to your dental practice.  I’ve done videos and articles in the past about this topic with general information.  I would HIGHLY RECOMMEND for you to go back to those previous posts and review any on marketing calendars, offers, patient driven marketing, and multiple means of response to get that background information. This time, I’m going to dive in and be more specific on your specific marketing calendar. There are certain patterns, certain niches and certain marketing schedules that are only applicable at defined periods during the year. USE IT OUR LOSE IT INSURANCE: So for example, at the end of the year, if you wanted to remind your patients with…
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Planning for Seasonal Marketing

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel gives details on dental marketing calendars of when certain campaigns are most effective to attract more patients to your dental practice.  It’s never too early to plan out your marketing! I already shared with you before a video and Ezine about the benefits and advantages of having a marketing calendar. A marketing calendar is very important to keep things on track, make sure you are making time for marketing, and gives you enough time to take action. And marketing always take more time than you think so it gives yourself a check list so you don’t miss your deadlines and your marketing gets out each and every month.  So, for instance, if you are doing a marketing campaign in December, you have to plan long before December…
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Gold Metal Results for Your Dental Practice Means Gold Metal Effort

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel shows the link between efforts and results in your dental marketing. Everyone was so excited and hooked on the results of the recent Olympic Games. Movie attendance declined that month as more people stayed home to see how their country was performing.   During that month, one of the most searched phrases in relationship to the Olympics was the total metal count tally. While most people were focused on the results (the gold metals) few people were following along over the course of the 4 years in preparation for the Olympics to understand what went into ‘getting them there.’  What’s really going on behind the scenes to get someone to the gold medal podium? Just like an Olympics athlete,  you also have to do certain things to…
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Getting Patients’ Attention

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about getting patients' attention by offering them things that have a high value to them in order for them to take action She discussed the 3 types of offers, how to use them, and the pros and cons of each. How to get people’s attention? Of course, a very good strategy to catch their attention is to give them an offer. So what offer can really would grab them and make them take notice? Offers need to be focused on “them” and not on you or your services.  Here’s some great offer types that patients would appreciate. 1.     Information  How important is information to them? The quick answer is very important. For example, if there is someone suffering with a  loose fitting denture, then, of course…
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Get More Out Of Your Dental Marketing Part 4

Blog Articles-Weekly Training, Video Resources
  The last video in this series about critical factors to include in all your dental marketing is one of the most important: Offers and Calls To Action. Even if everything is correct in your marketing up to here, if you don’t complete the offer and call to action, that will results in NO new patients. Watch this video has Dr. Ginger Bratzel shares how to wrap up the whole process and give your patients the best opportunity to help themselves.
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