Knowing Your Audience

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Three tips you need to know before placing a marketing ad. When you are in any type of business, it’s important to know everything about your audience and be crystal clear who you’re trying to attract. In your case, your ‘audience’ is your dental patients, but I want to you take it a step further and know your ideal niche patient. You may think a patient is a patient and they are all one big group, but that’s hardly the case. I bet if you looked at them in detail, they could be placed into a handful of individual groups. And figuring out those categories is the first step you need to take to know your audience. Once you have your patients grouped in these categories, it acts as a…
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Finding Thousands Of Your Ideal Patients

Blog Articles-Weekly Training, Tools, Video Resources
Find out where your ideal patient is already hanging out. Walking the floor at a recent dental convention, I was sparked with some inspiration and wanted to share my insight with you.  So we grabbed my camera and set up (right there on the meeting floor!) and hit record.  Think of it as a ‘field trip’ day. While making my way around the floor at the Hinman Dental Convention in Atlanta, GA I noticed something. Among all of the standard shiny new dental equipment for sale there were several booths for ‘non-dental’ items, like: vacation packages, hand lotion, and of all things…. jewelry.  And to beat it all, these booths were more slammed than all the others. I heard a couple of people making comments about why these’non-dental’ people would…
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