Knowing Your Audience
Three tips you need to know before placing a marketing ad. When you are in any type of business, it’s important to know everything about your audience and be crystal clear who you’re trying to attract. In your case, your ‘audience’ is your dental patients, but I want to you take it a step further and know your ideal niche patient. You may think a patient is a patient and they are all one big group, but that’s hardly the case. I bet if you looked at them in detail, they could be placed into a handful of individual groups. And figuring out those categories is the first step you need to take to know your audience. Once you have your patients grouped in these categories, it acts as a…