Cost Conscious Marketing? Consider the Role of Social Media
People are always asking me what marketing and systems I use in my own business. And once they have met me or have followed me for a while, the question changes to HOW I came up with these ideas. As much I wish I could claim it was spontaneous brilliance, I owe it to how much information I take in. I read constantly in all aspects of business and marketing. I subscribe to several insider publications, read other service organization journals (I’m hot and heavy into carpet cleaners, right now. And I have picked several great tips for my business as well as for my clients.) I collect almost every piece of ‘junk mail’ that comes across my desk to evaluate how it might be something I would…