Getting and Keeping More of Your Ideal Patients and Clients

Getting and Keeping More of Your Ideal Patients and Clients

Blog Articles-Weekly Training
by Dr. Ginger Bratzel  [Getting and Keeping More of Your Ideal Patients and Clients  Make a powerful impression and set yourself apart from all your competitors. If you’re looking to get and keeper bigger clients or patients, standing out and creating a positive impression are key. That can be intimidating, expensive, and time-consuming for most businesses.  Too many business owners believe they have to look like a global brand to do that even if you’re just a local market. In reality, standing out is more about the warm feelings the client or patient experiences more than your face or logo plastered everywhere. One of the ways to do that is to create an expected surprise and we do this with a ‘shock and awe’ box. A strategic shock and…
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3 Benefits of A Marketing Calendar To Grow Your Business

3 Benefits of A Marketing Calendar To Grow Your Business

Blog Articles-Weekly Training
by Dr. Ginger Bratzel  [3 Benefits of A Marketing Calendar To Grow Your Business]  During the training, we covered three areas to explode your business by taking the hassle and frustration out of planning marketing.  I gave tips, strategies, and big picture thinking on why and how to use a marketing calendar. Here’s some of what we covered. Benefit #1:  taking the pressure off. It’s difficult to come up with bright ideas all the time. But with a system in place and a plan, it’s easier to implement small ideas throughout the year. Benefit #2:  pacing yourself.  No more roller coaster with busy months then a slow crash where you’re scrambling.  With a marketing calendar, you pre-emptively plan to even out the highs and lows, which creates steady momentum.…
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Starting Your Marketing Plan

Starting Your Marketing Plan

Blog Articles-Weekly Training
by Dr. Ginger Bratzel  [Starting Your Marketing Plan] This training video was recorded live and contains some time-sensitive material.    Success starts with planning now. On this Livestream, it's about getting your marketing together for the next year. We cover 1) marketing ideas for slow times and 2) how to come up with ideas for marketing campaigns. What happens when your schedule stalls? We talk about looking at patterns and building ramp-up time to get people ready to make appointments. How do you come up with ideas each month for marketing?  I introduce leveraging core marketing campaigns for multiple months and multiple platforms.  Lather-Rinse-Repeat ----- This workshop covers: Marketing Ideas and Examples so you don't have to reinvent the wheel. Build Marketing For A Complete Year...all at once. Internal…
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How to Grow Your Business By Prepping Now for Quarter 4

How to Grow Your Business By Prepping Now for Quarter 4

Blog Articles-Weekly Training
by Dr. Ginger Bratzel  [How to Grow Your Business By Prepping Now for Quarter 4]  The key to having a great 4th quarter by design is not waiting to the end of the year hoping and praying for that big rush to save the day.  With calculated actions in the months leading up to Dec. 31st, you can optimize the time remaining. To achieve this as business owners, we have two very important duties to help our customers, clients, prospects, or patients to get the most out of these remaining months. The first one is communicating and informing of what’s approaching quickly.   It's about generating awareness and creating real urgency to do something about it sooner vs later. FOR EXAMPLE: Let’s use a health care professional and see how…
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