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Using QR Codes with Banners

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 Tips on How to Use QR Codes for Your Dental Marketing       The question I got today is “What are QR Codes and how do you use them?” What are QR Codes? QR Codes are those black and white graphics that appear on some marketing materials on TV, websites, and print advertising. They are computer codes for smart phones to scan with their camera using a QR reader app and then it sends you to a specific destination through your phone’s internet capabilities.  It can be send to a URL or a page, a picture in Facebook , or even contact information. The important thing about QR codes is that, it is mobile enabled. How do you use QR Codes? For our mobile clients, if we put QR…
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Get More New Patients by Being a New Patient

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Tips on How to Get More New Patients by Being a New Patient Today, I want to talk to you about one of the best ways you can improve your practice. And it is very important not only for you but also for your dental health. When I want you to do is to become the dental patient. We’re so busy taking care of others, sometimes we’re not so great at taking care of ourselves. So I want you to become the patient. But I want you to become a patient in somebody else’s office. So go to colleague that you trust, a friend, a family member that is in the dental profession and I want you to go through “the true new patient experience” in their office, and in…
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Psychographic Data to Get More Patients

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Dr. Ginger Bratzel Shares Tips on How to Get More New Dental Patients We had a segment previously on demographics. Demographics includes age, occupation, sex, zip code and those characteristics that describe a particular group. So what kind of patient list do you need to be going after? Well, let’s dive in a lot deeper here and give you a really valuable insight on how you can get more out of your mailing list. Let’s go through and talk about what is called psychographics. Psychographics is the behavior that your consumers have. So for instance, you pull a list of people for cosmetic dentistry from age 30 to 60 and you wanted a household income of about $150 thousand dollars in certain neighborhoods. Well, that’s great, those are demographic information.…
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Demographic Data To Get More New Dental Patients

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Tips on How to Get More New Dental Patients Through Demographic Data I received this question from a viewer named Kevin which says, “Dear Ginger, I just sent out a huge mailing of about 1600 postcards from my area and I didn’t get any response out of it. “What suggestions do you have?” One of the things that came to my mind and I think every viewer needs to take into account is “Who did you send it to?” And when I asked Kevin that, he said, “I send it to a list I got from a mail broker.” Definitely that can provide information and be a start. But what information are you asking them for and what are you getting? Most of the time, our marketing target lists goes…
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