The ZMOT Concept

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ZMOT, 'Zero Moment of Truth' and how it applies to how your dental patients decide to choose you. I am always rooting for you to get more patients and keep more patients.  So this topic comes from a concept coined by Google called ZMOT, ‘Zero Moment of Truth’: meaning the moment someone starts to consider that they even need your services or product. I’m sure you heard about the Mercedes study many, many years ago. That study found that when consumers were in making high end purchases they needed 5-8 positive points of contact before they made the decision to buy the product. For a long time Google has been on the forefront of gathering data through the internet. And they have done research on consumer purchases and how buying…
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