Doing A Dry Run To Test First

Doing A Dry Run To Test First

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Testing new concepts on a small scale saves you time and frustration   Let’s talk about the benefit of test runs and trying things out before implementing new systems. I want to share a real test case outside of dentistry…McDonald’s. McDonald’s is a corporate icon not just in the food industry, known for many business concepts and their story provides great value for other businesses. Have you seen the movie “The Founder” with Michael Keaton? It tells about the backstory of the McDonald’s brothers. Ray Kroc, a lonely milkshake salesman, struggling to get by, decides to take the brothers out to dinner to learn more about their success. The brothers share their story with the salesman. Long story short, McDonald’s had several failed attempts until they figured things out.  One…
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Taking Tips From McDonald’s

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
A marketing strategy used by one of the biggest companies in the world, McDonalds and how you can apply it to your practice. If you’ve been following me for any amount of time, you probably know that my marketing hat is always on. So I often find examples that other smart businesses are doing that you can apply to your practice and help you attract more dental patients and keep your schedule filled. This idea came from a marketing strategy McDonald's Canada did. You can say what you will about McDonald's and their food, but I think we can all agree they are a very successful company, with a long business life, which isn’t by accident. So, a couple years ago McDonald's Canada did a social media marketing campaign asking…
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