Using Reason Why Marketing
Before doing any marketing in your practice you should always know the reason why, and it should always point to your patients. When I work with dental practices from all over North America, we always work on 3 tiers of focus to get them started. Management is one tier, meaning management of their time, team, and systems. Next is mindset to get their brain on board with becoming a next level practice. And last, but definitely, not least is marketing. I’m sure you already have some type of idea of what marketing means. You put a pretty postcard together and mailed it out. Well, there is a little more to it than that. It’s about creating systems to make it automated, i.e. less work for you in the long…