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Planning Your Dental Marketing

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel gives details on dental marketing calendars of when certain campaigns are most effective to attract specific patients to your dental practice.  I’ve done videos and articles in the past about this topic with general information.  I would HIGHLY RECOMMEND for you to go back to those previous posts and review any on marketing calendars, offers, patient driven marketing, and multiple means of response to get that background information. This time, I’m going to dive in and be more specific on your specific marketing calendar. There are certain patterns, certain niches and certain marketing schedules that are only applicable at defined periods during the year. USE IT OUR LOSE IT INSURANCE: So for example, at the end of the year, if you wanted to remind your patients with…
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Planning for Seasonal Marketing

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel gives details on dental marketing calendars of when certain campaigns are most effective to attract more patients to your dental practice.  It’s never too early to plan out your marketing! I already shared with you before a video and Ezine about the benefits and advantages of having a marketing calendar. A marketing calendar is very important to keep things on track, make sure you are making time for marketing, and gives you enough time to take action. And marketing always take more time than you think so it gives yourself a check list so you don’t miss your deadlines and your marketing gets out each and every month.  So, for instance, if you are doing a marketing campaign in December, you have to plan long before December…
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