marketing calendar Archives - Dr. Ginger Bratzel

by

3 Benefits of A Marketing Calendar To Grow Your Business

by Dr. Ginger Bratzel [3 Benefits of A Marketing Calendar To Grow Your Business] During the training, we covered three areas to explode your business by taking the hassle and frustration out of planning marketing. I gave tips, strategies, and big picture thinking on why and how to use a marketing calendar. Here’s some of what we covered. Benefit #1: taking the pressure off. It’s difficult to come up with bright ideas all the time. But with a system in place and a plan, it’s easier to implement small ideas throughout the year. Benefit #2: pacing yourself. No more roller coaster with busy months then a slow crash where you’re scrambling. With a marketing calendar, you pre-emptively plan to even out the highs and lows, which creates steady momentum.…

by

Starting Your Marketing Plan for 2022

Blog Articles-Weekly Training

by Dr. Ginger Bratzel [Starting Your Marketing Plan for 2022] This training video was recorded live and contains some time-sensitive material. Success starts with planning now. On this Livestream, it's about getting your marketing together for 2022. We cover 1) marketing ideas for slow times and 2) how to come up with ideas for marketing campaigns. What happens when your schedule stalls? We talk about looking at patterns and building ramp-up time to get people ready to make appointments. How do you come up with ideas each month for marketing? I introduce leveraging core marketing campaigns for multiple months and multiple platforms. Lather-Rinse-Repeat ----- ALSO, I Give Details for a Time-Sensitive Opportunity to Create Your Complete Marketing Plan for 2022...All In One Day! This is a fundraiser that…

by

Planning Your Dental Marketing

Dr. Ginger Bratzel gives details on dental marketing calendars of when certain campaigns are most effective to attract specific patients to your dental practice. I’ve done videos and articles in the past about this topic with general information. I would HIGHLY RECOMMEND for you to go back to those previous posts and review any on marketing calendars, offers, patient driven marketing, and multiple means of response to get that background information. This time, I’m going to dive in and be more specific on your specific marketing calendar. There are certain patterns, certain niches and certain marketing schedules that are only applicable at defined periods during the year. USE IT OUR LOSE IT INSURANCE: So for example, at the end of the year, if you wanted to remind your patients with…

by

Planning for Seasonal Marketing

Blog Articles-Weekly Training, Side-Bar Video, Video Resources

Dr. Ginger Bratzel gives details on dental marketing calendars of when certain campaigns are most effective to attract more patients to your dental practice. It’s never too early to plan out your marketing! I already shared with you before a video and Ezine about the benefits and advantages of having a marketing calendar. A marketing calendar is very important to keep things on track, make sure you are making time for marketing, and gives you enough time to take action. And marketing always take more time than you think so it gives yourself a check list so you don’t miss your deadlines and your marketing gets out each and every month. So, for instance, if you are doing a marketing campaign in December, you have to plan long before December…

by

Marketing Calendar

Blog Articles-Weekly Training, Side-Bar Video, Video Resources

Importance of Planning Your Marketing and Using a Marketing Calendar for Your Dental Practice Success I got a question, “How can I come up with all these marketing ideas?” By planning in advance, you won’t be forced to come up with ideas on the spot and that takes the pressure off you. Create a yearly marketing calendar to solve that frustration. Do you know the biggest problem I see? People are not writing it down. And the rule saying goes, “if you don’t write it down, it doesn’t happen.” It is good to get a dry erase year-at-a-glance calendar and put it up in your team area to make it your dental marketing calendar. We write it with a dry erase pen because you can easily change it whenever you…