marketing budget Archives - Dr. Ginger Bratzel

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Marketing Focus To Get More Patients

by Dr. Ginger Bratzel [Marketing Focus To Get More Patients] I was on Chick Blakeman's “GOTT (Get Off The Treadmill)” podcast and he asked me what should you focus on as far as marketing for your practice. Listen in to the recording: Transcript of recording: 00:05 Welcome back to the Get off the treadmill podcast for practice owners and leaders where we are obsessed with how to build a successful practice and get a life too. Hi, I'm Chuck Blakeman, and we're going to dive into another topic that helps us make more money in less time. Get off the treadmill and rehumanize dentistry by giving everybody their brain back. Today I'm talking with Dr. Ginger Bratzel. She's the founder and creator of Rio Grande DATP, LLC. Ginger…

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My Boss Told Me Off

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by Dr. Ginger Bratzel [My Boss Told Me Off] One of the few jobs I’ve had in my life was working at a hardware store. I tell you this story about my days of employment because it demonstrates pretty well the difference between marketing and conversion. So, for a short period of time between dental school graduation and taking over the practice, I worked at this local hardware store to pass the time and bring in some income. (It was more like beer money level compensation, but I digress.) Most people don’t understand graduating from dental school doesn't mean I could go out and start seeing patients right away. Even though I had a brand new diploma, the letters “D-R” in front of my name, and owned a practice…

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How Much Time and Money To Spend On Marketing

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by Dr. Ginger Bratzel [How Much Time and Money On Marketing] I was on Ross Brandon’s “Financial Flossing” podcast and he asked me some questions that I get all the time How much time and money to spend on marketing? And what should you watch out for? Here’s what we talked about… “So the question I get all the time is like, how much time should I invest in marketing? How much of the budget and your money guy? So I tell again, I said write down these two numbers, 100 and zero, because honestly, everything you do in your business from the way you open up your mouth, the way you answer the phone, you know, the impression you come that is marketing, it is something you do…

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Putting A Dollar Figure On Your Marketing Budget

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Figuring out how to budget your marketing expenses, including how often and how much. How much money should I allow in my budget for marketing? I bet almost any business owner has asked themselves that question at some point, and for many you’re constantly pondering on it. When you’re running a business most of your expenses are a determined number. Your rent or mortgage is a set amount each month, paying your employees is a determined amount. But when it comes to marketing it can be hard to come up with a dollar figure. I totally get it. That’s why I wanted to share some insight with you to help you frame that question a little better to come to a conclusion. Getting answers to questions like this can…