The Biggest Difference Between An Ad and A Campaign

The Biggest Difference Between An Ad and A Campaign

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Ads and campaigns are not one in the same, which one should you be focusing on?   There are two marketing terms that I often hear used interchangeably, that in reality, they mean very different things.  And that confusion leads to getting poor results because you’re not clear on the real objective. I’m talking about an ‘ad’ versus a ‘campaign’.  They might seem like they mean the same thing but actually aren’t. An ad is a single marketing piece, a onetime thing.  You run a single ad in the newspaper.  And oftentimes when I begin to hear the age old ‘marketing doesn’t work’ is after someone has ran 5 separate ads somewhere with no plan, direction, or follow through that yielded no results. So let’s talk about what a campaign…
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