mail marketing Archives - Dr. Ginger Bratzel

The B.A.M. Plan

by Dr. Ginger Bratzel [The B.A.M. Plan] Life happens. There are small inconveniences that can derail your best effort and then… There are full-out emergencies that rock your world. Key employee out sick for a week (or longer!) The building busts a water pipe Mother nature comes unhinged with an ice storm that turns your town into the North Pole The secret to shifting control when things seem out of control is a simple acronym. B.A.M. You need the “Bare A$$ Minimum” to ensure your success, in any situation. The best way I have to illustrate the power of this concept is with a personal story. I make no apologies for where I live in the middle of the US (also called tornado alley) in Oklahoma City. Great people but…

Mail Marketing Is DEAD!?

Blog Articles-Weekly Training

by Dr. Ginger Bratzel [Mail Marketing Is DEAD!?] A Journey Into My Marketing Swipe Files I’m sure you have heard tales. ‘Everything is going online’ ‘You can only get new clients through social media’ ‘Mail marketing is old news’ Well, I’m here to tell you that is pure 💩. (Yes, I just used a poop emoji...and I got your attention.) Mail marketing is alive and well. Here’s what true: Good marketing always works. And if you cut corners, are boring, don’t get their attention, or have nothing of value to offer…you will FAIL! To get their attention right from the start, here are 4 ways: Use Non white envelope Considering Odd sized envelopes (if you have to use an envelope at all) Many Uses of Personalization Seen From The Outside…