Magic In Knowing Your Numbers
by Dr. Ginger Bratzel [Magic In Knowing Your Numbers] When you have your numbers down that gives you magical abilities to do more things in your business. When I'm looking at this, I want to look at certain key numbers. New patients/new clients/ new customers for your service-based business. We want to know what your average is per month. The average initial visit or purpose size of a new customer. The average value of your new customer/ new patient/ new customer client because that's going to tell me what I can spend on my marketing budget. Lastly, your total lifetime value of your average patient/customer. (You can break out higher-value customers/patients separately later and do this exercise for just that group to analyze your marketing budget for just…