Disney hits mobile hard during Christmas Parade broadcast
The Disney folks are no dummies to what is profitable as well as mastering the capacity to build a huge passionate crowd of followers that they can sell to over and over. Disney buyers are active, and despite the economy, just keep on spending. Disney builds EXPERIENCES and RELATIONSHIPS to create an iron clad fence around their herd. As I was enjoying my Christmas Day with my family, I was also watching the ABC broadcast of the Disney Christmas parade. I'm a member of two Disney exclusive clubs,when word spread quickly throughout those communities in the preceding weeks of how Disney was going to use MOBILE MARKETING during the actual broadcast. So I had to watch. I wasn't the only one! Disney partnered with Shazam to make the broadcast…