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Foundation First Before Getting Fancy

Foundation First Before Getting Fancy

Blog Articles-Weekly Training
by Dr. Ginger Bratzel  [Foundation First Before Getting Fancy]    This week's topic is one that most owners say they understand, but they don't always implement it fully. And I think the best way to illustrate the point is to tell you a quick personal story. One Christmas when I was about 10, I wanted a new guitar.  It was a beautiful wood inlay, acoustic guitar. I had been playing for several years and I had grown tired of my old one.  My parents thought by giving me a new one, I would take it more seriously and get better. You see, here’s the part I forgot to mention.  Despite playing the guitar for years…I wasn't very good. (Something my mother loves to tell my children about now.  But…
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People Buy Based On Values

People Buy Based On Values

Blog Articles-Weekly Training
by Dr. Ginger Bratzel  [People Buy Based On Values]    And this week, we've been talking about why people buy, or more importantly, why they don't buy. Today’s topic is about Value, and Value is not a dollar amount. Value is an emotional word. When somebody doesn't buy, or you're concerned that they're looking for a lower cost, it’s because they didn't find Value in what you're recommending. Whether it’s presenting a proposal, an estimate, or a treatment plan, whatever the appropriate term is for your business, when they choose not to do it, it’s because the Value of doing it with YOU was not established. When Value is not established, they're looking down the street to somebody who else offers similar types of services, trying to compare apples…
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Nothing Gets Done Without A Deadline

Nothing Gets Done Without A Deadline

Blog Articles-Weekly Training
by Dr. Ginger Bratzel  [Nothing Gets Done Without A Deadline]    Great to be with you where we talk about business strategies for your service-based business and service provider business.  And all week, I've been teasing about the use of deadlines and timing and how important those components are. Deadlines are so important. And I can prove it to you. Without a deadline, nothing gets done. And if you need to write something down, that's the key for you. If we don't have a written down as a deadline, it won't get done. Because there are so many other distractions for our customers or prospects. But when we think about our business, I want you to put this in perspective as a service provider.  Your most precious resource, your…
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