Planning Your Dental Marketing
Dr. Ginger Bratzel gives details on dental marketing calendars of when certain campaigns are most effective to attract specific patients to your dental practice. I’ve done videos and articles in the past about this topic with general information. I would HIGHLY RECOMMEND for you to go back to those previous posts and review any on marketing calendars, offers, patient driven marketing, and multiple means of response to get that background information. This time, I’m going to dive in and be more specific on your specific marketing calendar. There are certain patterns, certain niches and certain marketing schedules that are only applicable at defined periods during the year. USE IT OUR LOSE IT INSURANCE: So for example, at the end of the year, if you wanted to remind your patients with…