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Managing Projects to Get More Done: Asana

Managing Projects to Get More Done: Asana

Blog Articles-Weekly Training
by Dr. Ginger Bratzel  [Managing Projects to Get More Done: Asana]    Hey there, Ginger Bratzel with you. And we are giving you big picture thinking and the tools and training and resources you need to grow your business in the coming year. And since we are in a new year, I thought it was really important to put a resource together something that we use every day in our business things we teach our clients to make things run smoother and get more done. Now, since we're talking about top tools, I wanted to dig in and talk about one of those resources that's instrumental in making all those big ideas and projects get done. I think it's the top of the list for our business and keeping…
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Finding More of Your Ideal Customer

Finding More of Your Ideal Customer

Blog Articles-Weekly Training
by Dr. Ginger Bratzel  [Finding More of Your Ideal Customer]    I'm dropping in to talk about ideal customers. So who is your ideal customer, your ideal patient, or ideal client, whatever you call them for your industry? Do you REALLY know who they are? You want to be able to serve them better and help your business grow. And in that decision making, you want to find your ideal customer. If we ran into each other at a conference, or we were talking on social media, and we're talking about your ideal customer in the course of the conversation, the first thing most people will give me, is there pie in the sky target customer in a ‘perfect world sprinkled with lots of fairy dust.’ But is it realistic?…
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Resetting Your Focus

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about hitting the reset button on your patient focus.     This week’s video is something that I think every dentist, no matter his or her practice type, would benefit from watching.  I’m talking about reframing your focus. This not only means your focus on running a business but also your focus for your patients. I always talk about knowing your ‘who’.  But if you have been in practice for a while, maybe it’s time to step back and reevaluate your ‘who’.  I hear a lot about how everything seemed to change in 2008.  There was a shift in the economy and the middle class is now smaller.  If you are an average bread and butter dentist, your patient market has gotten much smaller.  A result…
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How To Grow Your Dental Practice By Magnetically Attracting More Ideal Patients

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about making your ideal patient magnetically attracted to your dental practice, while repelling those who are not. I am always talking about finding your ‘who’ and ways to attract your ideal patient so in this week’s topic I wanted to touch on that while also talking about the inverse of that – repelling your less than ideal patients. I know that may come as a shock. As a business owner in the line of customer service you might think you need to cast a big marketing net to grab any and every one that may be interested but that isn’t necessarily the case.  When you are casting a big general net like that, you’re using what I like to call vanilla marketing and it’s exactly that…
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