MVR – Most Valuable Resource

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about your most precious valuable resource and how you can utilize it better to grow your dental practice. I’m laying it all out on the line for this topic.  I want to talk about your most limited, most precious resource, and it probably isn’t what you think. This resource is one we all struggle with using optimally and it isn’t money or patients…or even time.  I’m talking about your focus. It is very easy to get caught up in the routine of life; it’s human nature.  We wake up, get ready for work, drink your coffee, go to work, come home and start all over again the next day.  It is very easy to go through the motions of your days and weeks, without realizing a…
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Being An Abundant Thinker

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about removing yourself from limiting beliefs and becoming an abundant thinker. ‘My area is over saturated with dentists’ ‘Dr. So-in-so across the street is stealing all my patients’ ‘I can’t find good team members’ Any those things sound familiar? We have all thought one of these or something similar at some point in our career.  These are things I have heard from many dentists over time and I wanted to use this week’s topic to debunk those thoughts. Thoughts like these are limiting beliefs and are only there to do just that, limit you and your growth.  If you believe that in order for you to have more patients you have to take them from someone else, or vice-versa, you are wrong. Click on the video…
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Not Using The Silver Bullet

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about ignoring the magic silver bullet, and focusing on the big picture. I get some variation of this question all the time, during live events, phone calls, and private meetings with dentists from all over, so I wanted to share it with you this week. I always get asked, ‘Ginger, what should I be doing right now?  Give me the magic bullet.’ Unfortunately, it isn’t that simple. I wish life were full of short cuts to the prize, but it doesn’t always work out that way.  Those quick, one step actions are called tactics and the problem with them is they give you a limited time frame and a limited reference point to use them for a positive results.  They are cookie cutter answers and are…
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Repetitively Spotlighting The Benefits

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about the 'benefit' of repeatedly reminding your patients about the benefits of dental services in ways they will understand. People buy for many reasons.  The look at a product or service and try to decide how it’s going to make their lives better.  In any type of buying situation a customer wants to know the benefit to him.  Why should I buy this car from you? Why should I buy this new vacuum versus the other brand? This same thing applies with your dental patients, also.  They need it explained in a way that is relevant to them.  You could easily explain the feature of the procedure in ‘doctor’ terms but that doesn’t resonate to them.  But if you say, “getting this done will make your…
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Changing Your Thinking When It Comes To Money

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Your success has just as much to do with your views of money as it does your efforts to get the money. Who doesn’t think about money? Who doesn’t want to make more of it in their careers?  So if you had the opportunity to invest in something that, when fully utilized, would return 100+ fold? Would you do it? The ‘somethings’ are investing in yourself and your business. The first step in this process is thinking of money as an investment versus a cost. When you were first starting out and were starting your practice did you look at each patient mirror and extraction forcep you purchased as a cost?  As in, money you were not going to get back?  Probably not.  You looked at it as an investment…
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