Wowing Patients with Small Details

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Patients remember their experiences in your office.  Here's a case study of how an online company creates little touches that you can copy in your dental office. Standing out in a patient's mind is critical! People have more choices than ever.   Making sure to set up your practice an something memorable goes a long way in the to attract more new patients and keep existing ones. Click on the video image below to watch it on our Facebook page. Watch this week's video as I share a [Study and Deploy Lesson] from the online retailer Mark and Graham on how to leave a lasting impression that patients are sharing with friends and family. In this video, you’ll learn about: Small steps that stand out Planning a new patient experience…
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Focusing On Your Existing Patients

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
What happens to your existing patients when you are focusing on gaining new patients?     The number one question and request I get from dentists all the time focuses on one thing: “How do I get more patients?”  Everyone, no matter what business you are in, wants to grow and attract more customers.  But I want to know about the patients you already have. You have spent a lot of money and time on getting your existing patients but they are often forgotten because the focus is on bringing in new ones.  You have already invested in your existing patients; don’t let them fall between the cracks because you are only focusing on the new.  Don’t let them forget you are their dentist. Click on the video image below…
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True Cost To Your Dental Practice

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about knowing the true cost of a missed opportunity.     What’s the true cost of not investing in your business? I wanted to share a topic with you that will make your gears turn the next time you make a business decision involving your next big purchase. Any business owner knows, especially in the dental field with rapid technology advancements, that it takes money to stay in the game.  But the next time you are considering making a purchase in your business, instead of focusing on the price tag and what it is taking away from your ‘take home money’, I want you to consider the cost to your business by passing that opportunity up.  How much potential income are you leaving on the table…
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Continuing Your Learning After Dental School

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about the importance of being a life learner long after the school books are closed. From one dentist to another we both know how hard we had to work to earn our degree.  We invested a lot of time and money into achieving the status of “Dr.”, but I don’t want you to think that the last day of dental school (what a relief it was!) was your last day of learning. Most of us in our nature are lifelong learners, a personal and the ‘business of business’ learner. While I know you take many CE courses each year to improve your skills and maintain your dental license.  You may be a master or fellow of an advancing training dental organization like The Academy of General…
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Making A Connection With Your Patients

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about the importance of keeping the human touch with your patients when running a dental practice. We live in a world ruled (and worshiped) by technology.  Machines have automated this and saved us time doing that. It is the never-ending ‘shining bright object’ of our affection. Not only does technology aid us in almost every aspect of our lives, it is changing faster than most can keep up with. What version of the iPhone are we on now? And it is very easy to jump on the bandwagon of trying to keep up. But next time you are thinking of implementing the next new tech gadget in your dental practice ask yourself…. Just because I can does that mean I should?   Click on the video…
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