Doing A Dry Run To Test First

Doing A Dry Run To Test First

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Testing new concepts on a small scale saves you time and frustration   Let’s talk about the benefit of test runs and trying things out before implementing new systems. I want to share a real test case outside of dentistry…McDonald’s. McDonald’s is a corporate icon not just in the food industry, known for many business concepts and their story provides great value for other businesses. Have you seen the movie “The Founder” with Michael Keaton? It tells about the backstory of the McDonald’s brothers. Ray Kroc, a lonely milkshake salesman, struggling to get by, decides to take the brothers out to dinner to learn more about their success. The brothers share their story with the salesman. Long story short, McDonald’s had several failed attempts until they figured things out.  One…
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Improving Case Acceptance

Improving Case Acceptance

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Improving your practice's case acceptance without spending anymore money   Are your patients not committing to treatment after you’ve discussed things? Case acceptance is something I get asked about often. Sure, patients are more hesitant to spend money, or they just aren’t like they used to be. However, there is always room for improvement. Do you ever get up to do something and when you walk out of the room you completely forget what you were doing? It happens to everyone. It isn’t dementia. There is a psychological trigger in our brain to wipe things clean when our surroundings change. It keeps us from having too much information in our short-term memory. And when emotions and anxiety are high, this trigger is more likely to wipe information even faster. (Think…
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Focusing on Your Big 3 To Grow Your Dental Practice

Focusing on Your Big 3 To Grow Your Dental Practice

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Where to FOCUS your attention to create dental practice growth?   What’s the power in the big 3? Out of the things you do, what few procedures bring in most of your revenue?   I want to share a business lesson from McDonald’s. The McDonald’s brothers had several restaurants versions before they developed the business model that has been modeled around the world. They went through years of failure and weren’t an overnight success story. In the Michael Keaton movie, “The Founder”, it details the McDonald's Boys track record in movie theaters and restaurants. They had issues with business models, locations, all sorts of things went wrong. Until they started looking at the numbers, the trends… They had a drive-in BBQ place that had over 30 items on the menu.…
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