Investing In Your Team

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Invest in your 'good' team members and make them great.   What if I told you there is a really valuable, over looked resource that is right under your nose?  And it’s your team. There is no such thing as a successful practice without a supporting team.  In the day-to-day routine of your office, it would not work if you didn’t have your team there helping you.  And I feel that all too often doctors don’t invest enough in their teams on a consistent basis. Now I am not saying you don’t treat your team well.  They have a great job working with you, with some great benefits.  But what I am talking about goes a step further.  It is what sets apart a good practice and a great practice…
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Wowing Patients with Small Details

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Patients remember their experiences in your office.  Here's a case study of how an online company creates little touches that you can copy in your dental office. Standing out in a patient's mind is critical! People have more choices than ever.   Making sure to set up your practice an something memorable goes a long way in the to attract more new patients and keep existing ones. Click on the video image below to watch it on our Facebook page. Watch this week's video as I share a [Study and Deploy Lesson] from the online retailer Mark and Graham on how to leave a lasting impression that patients are sharing with friends and family. In this video, you’ll learn about: Small steps that stand out Planning a new patient experience…
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Focusing On Your Existing Patients

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
What happens to your existing patients when you are focusing on gaining new patients?     The number one question and request I get from dentists all the time focuses on one thing: “How do I get more patients?”  Everyone, no matter what business you are in, wants to grow and attract more customers.  But I want to know about the patients you already have. You have spent a lot of money and time on getting your existing patients but they are often forgotten because the focus is on bringing in new ones.  You have already invested in your existing patients; don’t let them fall between the cracks because you are only focusing on the new.  Don’t let them forget you are their dentist. Click on the video image below…
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True Cost To Your Dental Practice

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about knowing the true cost of a missed opportunity.     What’s the true cost of not investing in your business? I wanted to share a topic with you that will make your gears turn the next time you make a business decision involving your next big purchase. Any business owner knows, especially in the dental field with rapid technology advancements, that it takes money to stay in the game.  But the next time you are considering making a purchase in your business, instead of focusing on the price tag and what it is taking away from your ‘take home money’, I want you to consider the cost to your business by passing that opportunity up.  How much potential income are you leaving on the table…
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