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Using The ‘Help Me’ Method

The importance of talking to patients in their language, not medical terminology. Patients see the words “veneers”, “endo”, and “Cerac” in many (too many) dental office marketing on the Internet and in print. And as dentists, we are expecting patients to know what these mean to self-diagnose their dental needs before they call the office […]

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Sending The Right Message With Your Office

Your office is sending messages to your patients (especially first timers), but is it a good one? I am always giving tips and strategies for marketing and getting more patients but this week’s I’m talking about something a little less conventional. It’s something occurring every day and its right under your nose, but it’s not […]

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Knowing Your Audience

Three tips you need to know before placing a marketing ad. When you are in any type of business, it’s important to know everything about your audience and be crystal clear who you’re trying to attract. In your case, your ‘audience’ is your dental patients, but I want to you take it a step further […]

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Making It Easy For Your Patients

Making it easy for your patients to find you and say ‘yes!’ to care. The easier you make it for patients to say yes and do their treatment, the more successful your dental practice will be. I hear a common issue from dentists, they say their new patient numbers are up but their production numbers […]

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Eliminating Toxic Relationships

Eliminating toxic relationships from all sources, including your dental practice. I have encountered many dentists in my lifetime and I could probably count on one hand dentists who weren’t passionate about their career. And while I know you do great work and love what you do, I see all too often that dentists are in […]