Matching Your Practice To Your Patients

Matching Your Practice To Your Patients

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Getting to know your patients inside and out to keep your practice full. If you’ve had struggles getting patients to come in, getting more case acceptance and producing more then you’re really going to want to pay attention. Oftentimes dentists go into practice with a set idea of how they want things to go: “I’m going to be open Monday through Thursday, 8 to 5pm, and here’s a list of procedures I won’t do.  Here's the list of procedure I will do.  And of course I expect to be really successful.” Then they sit back and wait for the patients to roll in. More times than not, what happens is not much at all. Because you decided all of this while overlooking one major component, your patients’ needs. Patients are…
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Knowing When To Market Broad or Narrow

Knowing When To Market Broad or Narrow

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
The best way to market both broad and narrow, and how to succeed at both - at the same time. When you are creating a marketing piece do you often wonder if you should be marketing to everyone or zoom on one group?  If so, you’re not alone.  I get this question often. Dentists from all over typically have a hard time determining if they should be marketing very specifically or very broad and general.  And the answer is actually yes to both. Each has its benefits and neither market should be left out.  There is always room for both things in the right situation.  But like anything else before you start any marketing piece, your very first step should always be to think about your intention.  What are you…
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Knowing The Best Offer For Your Unique Office

Knowing The Best Offer For Your Unique Office

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Each office is unique for so many reasons, so your offer should be too. Many of these video strategies I share weekly come from common questions and concerns I get from dentists all across the country.  In talking with dentists during trainings events, private calls, or from my students in the Mastermind group I collect all these common questions and answer them here for you, as well. This question I have heard countless times: “What’s the best offer to get the most new patients?  What should I be offering?” Everyone wants that ONE THING! They want to know if they should offer free whitening, a free exam, or something for Invisalign?  Well the shortest answer is “I don’t know”. Because, I can’t answer that question without data.  Each office is…
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