Using The ‘Help Me’ Method

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
The importance of talking to patients in their language, not medical terminology. Patients see the words “veneers”, “endo”, and “Cerac” in many (too many) dental office marketing on the Internet and in print. And as dentists, we are expecting patients to know what these mean to self-diagnose their dental needs before they call the office for an appointment. I blame this on the pharmaceutical companies. Do you remember a few years back when Allegra came out? After they aired their commercial, which showed people happy and dancing around a field and everybody rushed to the doctor saying they were depressed and needed Allegra. Which we all know has nothing to do with depression, but it’s for your allergies. These major drug companies were expecting patients to self-diagnose their needs and…
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