According to Andrew Wood in his book, Cunningly Clever Marketing, one particular type of e-mails, newsletters, ad or blog posts will get the biggest response.
It's not the best information, (that’s what it should be) but instead it’s the one’s with the most spelling mistakes and typos!
To all of you better at English than I, (most of you) I offer the following…
Don’t skip this because it looks weird.¦ Believe it or not you can read it
I cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg The phaonmneal pweor of the hmuan mnid Aoccdrnig to rscheearch taem at Cmabrigde Uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, t! he olny iprmoatnt tihng is taht the frist and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Such a cdonition is arppoiately cllaed Typoglycemia –
The human mind is amazing.
Yaeh and yuo awlyas thought slpeling was ipmorant.
The most important thing to do get moving, get your message out there and start attracting more patients.
And as professionals, we often feel that we must speak at a different level and communicate at a high degree.
But that's not true. Research shows that the best received messages come when delivered at a level equivalent to an average middle school student. So regardless if you are marketing to rocket scientists or elementary teachers, all communications should be geared in a conversational style and to that level.
Remember, patients don't need to know everything you do in technical terms to choose you for their dental care.