Matching Your Message To The Level Of Service

Dr. Ginger Bratzel talks about the importance of congruent marketing from start to finish.

There is a common topic that comes up in these weekly videos that revolves around congruence.  I’ve talked about congruent marketing quite a bit but I wanted to talk about the next step in this week’s video.

I was recently on the market for a good contractor, which no one enjoys, (sorry contractors!) and after quite a bit of researching, we came across the perfect contractor.  He gave us a ton of great information that impressed us about his company.  A thing that really wowed me was they provided us a list of things to know and look out for that we could use as a checklist for quality, even if we didn’t use his company.  I’m not a contractor so I didn’t necessarily know what I needed to double check but he gave it to me so I could do the proper research.

Everything about the process was a slam dunk – until we took the next step and actually became customers.  He was unable to provide proper estimates, and definitely not in a timely manner.  It was almost impossible to get ahold of anyone at the company.

 

Click on the video image below to watch.

I want you to use this same thinking when it comes to your dental practice.  Your marketing doesn’t stop when the patient calls.  The systems you have in place that got the patient to choose your practice should match the service they receive as a patient from then on out.

When you change a prospect to patient, do your systems match the amazing marketing used to get them there?  I want you to watch this week’s video to see how you can make sure your business is congruent from start to finish.

In this video, you’ll learn about:
  • Congruence – it’s important!
  • Marketing doesn’t stop when your patient arrives
  • Make sure your patients are getting the service your marketing promises them
Please take a few minutes and watch the video above– do it for you and for your practice.

You Don’t Always Have To Be Right

Dr. Ginger Bratzel talks about knowing the difference in doing business and being right.

 

This week’s topic came up from an issue I recently had with an investment property I have.  I learned an important lesson while dealing with the situation and I really felt it was important to share it with you.

This property has systems in place so that it usually runs smoothly with little involvement from me.  The piece of property recently had some damage that required quite a bit of repairs, so I had to step in to check on the situation.  Without going into all the dirty details, I was unhappy with how my tenant was managing my property and interacting with me while I was trying to resolve the issues.

I found myself in a situation where I could be right or sit back and do what was right for my business.  This is the lesson I wanted to share with you.

 

Click on the video image below to watch.

It’s ingrained in us to be right.  No one wants to be wrong but sometimes it’s better to take the high road and maintain the business than to be right.  It isn’t easy, but it’s necessary.  There is a difference from being right and doing the right thing and sometimes that line can get blurred.

That is why I wanted to make this week’s video for you.  Watch and see how I handled a hurdle recently in my life and how you can apply this to running your daily business.  Do I want to be right or do I want to do business?

In this video, you’ll learn about:
  • Being right isn’t always the right thing to do
  • Running a business means you won’t always be right
  • It is sometimes better to take the high road than to prove a point
Please take a few minutes and watch the video above– do it for you and for your practice.

Resetting Your Focus

Dr. Ginger Bratzel talks about hitting the reset button on your patient focus.

 

 

This week’s video is something that I think every dentist, no matter his or her practice type, would benefit from watching.  I’m talking about reframing your focus. This not only means your focus on running a business but also your focus for your patients.

I always talk about knowing your ‘who’.  But if you have been in practice for a while, maybe it’s time to step back and reevaluate your ‘who’.  I hear a lot about how everything seemed to change in 2008.  There was a shift in the economy and the middle class is now smaller.  If you are an average bread and butter dentist, your patient market has gotten much smaller.  A result of that means your market has become more competitive.  Even though that is what is happening, I want you to shape your practice to avoid that competition.

 

Click on the video image below to watch.

By stepping back and refocusing on your ideal patient, finding out what they need from you to become their ideal dentist, you can create sustainable long-time growth.

Watch this video I made for you to see how to become your ideal patient’s hero.

In this video, you’ll learn about:
  • How to remove yourself from the competitive market
  • The importance of refocusing your ‘who’
  • The smaller middle class doesn’t mean less patients
Please take a few minutes and watch the video above– do it for you and for your practice.

Waiting For the Right Time To Resolve Issues

Dr. Ginger Bratzel talks about knowing the right time to handle issues in your dental practice.

 

In your dental practice when you are presented with an issue, the first tendency is to try to resolve it quickly and move on.  But that lets this urgency become an emergency, which derails all your positive momentum.

I wanted to make this video for you to tell you that when it comes to resolving issues sometimes patience really is a virtue.  Stepping back and waiting for the right time to address the problem can be the key to the whole puzzle.

 

Click on the video image below to watch.

Like I’ve said before, I always take life lessons and tie them into these topics.  So I compare this one to gardening.  When it comes to gardening, timing is everything: when to plant and when to harvest.  Living in Oklahoma where the dirt is concrete hard, the best time ‘to weed’ is after a big rainstorm.  The same can be applied to resolving issues that arise in running a business.

Maybe you have a troublesome employee that you need to have a talk with but maybe today isn’t the right time to do that.  Waiting for a better environment to address issues, isn’t avoiding the problem.

So watch the video I made for you to find out how to know when the time is right to resolve issues that might be bugging you in your practice.

In this video, you’ll learn about:
  • Patience really is a virtue
  • Timing is a very important step in problem-solving
  • Learning to wait for the rain
Please take a few minutes and watch the video above– do it for you and for your practice.

You Are More Than A Dentist

Dr. Ginger Bratzel talks about how a dentist does so much more than dentistry.

This week I wanted to share a little insight dentist to dentist.

We’ve spent many years in school to earn that doctor title in front of our name. And if asked in a social gathering what you do, you would most likely respond stating proudly you’re a dentist. Which is definitely something to be proud of.

But I wanted to make this week’s video for you, to remind you that you are something much more than that, which is equally important – you’re a problem solver.

 

Click on the video image below to watch.

You not only help your patients with their dental health but you assist them in every aspect of their lives. Whether it’s working your schedule to fit the whole family in at once or being a shoulder to lean on when they have a difficult decision, you are there to help patients with whatever is going on in their lives.

So I want to you check out this week’s video to see how you can redefine your job as ‘just a dentist’ and embrace your position as a problem solver for all of your patients.

In this video, you’ll learn about:
  • You are more than a dentist
  • Dentist change people’s lives daily
  • Every aspect of your job is important
Please take a few minutes and watch the video above– do it for you and for your practice.

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