How To Attract More Of Your Ideal Dental Patients By Having The Golden Guarantee

Dr. Ginger Bratzel talks about matching your quality dentistry with a quality guarantee.

In my line of work, I am always looking at life experiences passed face value and thinking of how they can apply back to the advancing dental practice. Many of these weekly videos I make for you comes from those life experiences that I deconstruct and look at in a different light to use as learning tools.

This week’s topic came up when my family and I were recently car shopping. After accepting the fact I was buying a car suitable for the whole family, not just what I wanted, we dove right in. It was definitely a want vs need situation. Searching for something more functional and practical over esthetics. Through research and asking around, a particular manufacturer kept coming up as being dependable and good for families. Being known for longevity, plus ample storage.

Although, when I went in to look further into this car manufacture I found their standard warranty was much lower than the industry standard of 10 years, 50k miles. This was the car that was known for its longevity on the road, yet had the lowest warranty. If you are known for being well built and long-lasting, why not back that up with the same level of warranty?

 

Click on the video image below to watch.

So how does that relate to your dental practice? How is your workmanship being portrayed to patients? If you’re offering great dental service (or mini-van) why not have an equally great warranty.

If you’re known for quality dentistry, embrace that and let your patients know it. It’s about standing behind your work. Giving a warranty that matches the work you’re already doing is a little something extra that will keep your patients coming back long term.

Which is why I wanted to give you this week’s video to explain how to give a great guarantee that matches the great dental work you’re already doing.

 
In this video, you’ll learn about:
  • Your quality service should match a quality guarantee
  • To embrace your great work
  • How to keep your patients coming back long term
Please take a few minutes and watch the video above– do it for you and for your practice.

Levels of Delegation

Making Delegation WORK for YOU.

Ginger Bratzel breaks down all the scary outcomes with delegating and gives you a simple system of making sure things get done in your dental office.

Has this ever happened to you?

You gave what you thought was clear instructions to a dental team member to do a task.  But when the project was done, you thought, “That’s not what I told you at all.”

Delegation is key to cloning yourself but if things don’t get done the way you need them done, there is no benefit.  Time is lost. People get frustrated.  And money is wasted because of misunderstandings in what you wanted to be done and how.

This video breaks down delegation into 5 different levels so you and whoever you are delegating to, know with 100% certainty what needs to happen.  It is a communication tool that will make your dental practice run smoother and save stress in your life.

 

Click on the video image below to watch.

In this video, you’ll learn about:

  • The EXACT thing to tell someone for delegation success
  • Delegation tasks per skill level
  • Delegation accountability that is trackable
Please take a few minutes and watch the video above– do it for you and for your practice.

Going From The Martyr To The Winner In Your Dental Practice

Sometimes you just have to let go to allow yourself to become a winner.

This topic came to mind when we were packing our materials for a recent Mastermind meeting that I hold several times a year for my private dental coaching clients so I wanted to share it with you.

We were packing a wooden letter ‘M’ that I bring and display to my clients during each meeting.  Now I’m sure you’re confused as to what a painted letter ‘M’ has to do with growing your dental practice so let me explain…

As we go through life things just happen, it’s called life for a reason.  As time goes on team members come and go, maybe there’s a big change in the economy, life event happens in our personal lives, etc…  I could go on and on.  All of these things effect you and your practice over time.  And while you can’t control what life throws at you, I do want to help you learn to jump over the hurdles and keep moving forward.

Click on the video image below to watch.

You get stuck in this little area that I like to call the Martyr.  Over time, as things change you tend to stack on more and more limited thoughts and actions.  ‘I can’t do that’, ‘I tried that in the past and it didn’t work’, ‘I don’t want to be too salesy to my patients’, and on and on.

But you take these definitions of yourself and they start to define you.  You will find yourself carrying the ‘M’ on your back and it’s slowing you down and holding you back from achieving your practice’s full success.

But as easy as you started holding that ‘M’ you can just as easily turn it around into a ‘W’ for Winner.  Your mistakes are not you.  They are things that happen to you, but they do not define you as a person or a dentist.

In the video, I tell you how you can learn to let go of the old and learn to start each day anew.  I explain how you can easily turn your ‘M’ into a ‘W’ and become a winner in your practice and in life.

In this video, you’ll learn about:

  • How to become a Winner in your practice
  • How being the Martyr is slowing you down
  • You always have the choice to change
Please take a few minutes and watch the video above– do it for you and for your practice.

Asking Yourself What Is Next?

Learning to step outside of your comfort zone to make your practice dreams become reality.

I am in the business of helping my fellow dentists get more patients, keep more patients and keep their schedules full. So I wanted to share with you the best question you should be asking yourself every day to move forward in your practice and in the business of dentistry.

Its 3 simple words: What is next?

What is next for you? What’s next for your growth, both personally and professionally?

Throughout your education and training, you were kind of going through the hoops. You always knew what each next step was. First undergrad, then dental school, then working towards graduation and then starting your own practice.

But once you get your awesome practice it’s too easy to go into cruise control. There’s no next big step lingering over your head with a hard deadline so autopilot switches on.

Click on the video image below to watch.

But let me tell you – autopilot is the death of growth and success.

You’re just going through the motions of the day, day after day, and that’s when you wake up and think “what happened?”

I want you to get comfortable being outside of your comfort zone, by always asking yourself what’s next and committing yourself to being a life-long learner. I’m talking about more than continuing ed courses that you’re required to keep up with. I’m talking about really stretching and expanding yourself both personally and professionally.

Watch the video to see the do’s and don’ts of growth that will help you achieve the best dental practice you can have. I tell you how to avoid getting discouraged, I even give a comparison of your amazing dental work about the growth you should strive for.

Once you start to meet goal after goal you will find yourself in a place that you never imagined possible. You will find yourself aiming for goals that would have scared you 5 years ago. Because those far-fetched dreams will start to become a reality.

In this video, you’ll learn about:

  • One question you should be asking yourself everyday
  • You should never stop learning
  • To challenge yourself for growth everyday
Please take a few minutes and watch the video above– do it for you and for your practice.

Blocking Your Time Everyday

Once you see the value blocking your schedule can add to your practice, you’ll wonder how you ever survived without it.

 

Often times I hear doctors saying they want to accomplish certain production goals in their practice.

“I want to increase my production by 40% from last year.”

“I want to make $50,000 more this quarter than last quarter.”

I have seen it time and time again, but then the end of the quarter or end of year mark arrives and they are shocked and upset that the goal was not met. But, when you look back, often times you find you weren’t setting yourself up to meet that goal from the start. There was no plan in place to make it happen.

Which is why I wanted to share with you a sure fire way you can build your schedule, keep it full, and meet your production goals.

The key to meeting goals is putting action steps in place at each milestone to keep you on track for success at the finish line. My favorite analogy is comparing it to weight loss. You can’t lose weight if you don’t sit down and make a goal for 1-week, 1-month, 4-month milestone. Then, put steps in place to make sure each of those goals are met. You are walking up one step at a time, not taking one giant leap. You have to break it down. And meeting your production goals is no different.

 

Click on the video image below to watch.

You have to block your schedule for productivity every day. I didn’t invent this theory but I have definitely embraced it, in my private practice and in running my dental marketing business as well.

You have to block your schedule for high dollar activities every day. Have specific times allotted for crowns, bridges, implants, and inlays, whatever the ‘big ticket’ items in your office are. If you wait for those procedures to come, they never will. But if you have a spot for them in your schedule each day they will start to appear. Once those spots are in place, fill in other procedures around it like restorative and small surgeries, and on down the line.

If you’re still not fully grasping how blocking your schedule can really be a game changer in your practice I give two great examples in my quick video to really cement it for you.

But I promise when you implement your schedule block it will ease your stress, while also making you more productive with less effort. Everything will have a place. You can walk into your office each morning knowing what to expect because you have set yourself up for success.

(By the way – you can also apply this to your team as well! So make sure you take a few minutes to watch the video.)

 

In this video, you’ll learn about:

  • The power of blocking your schedule
  • How scheduling blocking can keep your schedule full
  • Schedule blocking applies to your entire team
Please take a few minutes and watch the video above– do it for you and for your practice.

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