Tag: growing your dental practice

[September 11, 2020]  by Dr. Ginger Bratzel Episode 32:  [Ideas to Increase Engagement on Your Social Media] Get more out of your office’s social media…easily So many practices want to improve their social media as a tool to attract more patients.  And they spend a lot of time (AND money) to only get so-so results. Here’s the deal-e-o, to maintain people’s attention you have to create content that they want to engage with. An engaged reader is more likely to follow your information, read your posts, call your office,  AND think of you when a friend or family member needs a referral! Powerful stuff. So here’s the big question, what type of social media content do I need to create engagement? Well, it’s information, ideas, and imagery that draws the…

[September 4, 2020] by Dr. Ginger Bratzel Episode 31:  [Patients don’t buy dentistry, they buy the conversion it creates] Have you ever built a house? My dad always wanted to build a house from the ground up for our family. For him, it was about creating an experience where we worked together to live in something made with our own hands.   And my dad was super mechanically inclined, so this was right up his alley. So the summer of my senior year of high school (as I was already mentally gearing up to leave for college), he decided to start.  And talk about waiting until the very last minute.  So we proceeded to go to work, and over the course of the next several months, my parents, my brother and…

[August 28, 2020] by Dr. Ginger Bratzel Episode 30:  [Staying In Crisis Mode A Little Longer] The good news about being in a crisis (yep, I’m going there) is this will not be the last time it’s going to happen so you're going to be better prepared for next time. We will get through it and your dental practice will look different on the other side because you will be a different person from going through this experience. And while crises can be stressful, it’s a wakeup call for other issues that existed before the crisis started but weren’t painful enough at that stage to deal with them. People run FROM pain (physical like a toothache and emotional like frustration in your dental practice) more than they run TO pleasure.…

[AUGUST 21, 2020] by Dr. Ginger Bratzel Episode 29:  [3 Actionable Quick Tips to Harvest Results In Your Dental Practice] Want to work on rebuilding the framework to support your growth (and give you protection in case things go south again in a hurry)? This week’s episode “Dental Mental” podcast is all about A-C-T-I-O-N with small seeds you can plant now and harvest when you need it. August is slowing down for many practices and September is looking very holy for offices.  (I share more details as to why on the podcast.) Use these 3 tips to create traction.  And with all three combined, they cost less than a $1 to do. 3 quick tips to help you harvest results. I’ve tried all 3 myself and they all work amazingly…

[August 14, 2020] by Dr. Ginger Bratzel Episode 28:  [Attracting Patients Who Can Pay] There is no disputing that things are waaaaaayyyy different now. And no matter what, we can’t go back to where things were before March. If it seems like things that used to work well for you aren’t anymore, you’re not crazy. On this week’s podcast, we cover the 4 biggest things that have changed with patient interaction (and not one of them is related to PPE!) so you can be aware and adapt. Listen to this week’s episode as we dive deeper into these 4 areas and how you approach the situation differently: The enormous size and the number of people that have been impacted to create an exponential effect Mental Baggage- the internalization of the situation has…