Getting Physical To Reset Your Thinking

By getting out of the office and doing a physical activity you can reset your mindset and your thinking

 

To go forward, sometimes you need to take a step or two off your path for a little while.

So, I decided to shoot this week’s video in my backyard instead of the studio to illustrate this week’s topic.

Springtime is finally rearing its head and I thought the team should get out of the office and do some mental ‘spring cleaning’.  So I messaged them last night, told them to meet at my house and wear some old clothes and be prepared to do something different.

They had no idea what I had in store.

We are working on a little construction project in my backyard and not only does this help me (hehe), but it helps us as a team by getting away from our desks and the routine of the office.

When you do physical work with your hands, it uses a different part of your brain.  It takes the mental pressure off and makes you use different forms of thinking and problem solving than you typically do in the office.

 

Click on the video image below to watch.

And it was just what we needed when we returned to the office the following day, we all felt revamped and ready to dive in, and I want you to do the same with your team.

Now, that most of the country is warming up, try having your morning huddle outside, or take your whole team to a picnic lunch in the park.  By simply resetting your location, it breaks up your routine and jump starts your brain. Plus, getting some fresh air and vitamin D is beneficial too.

Have a spring cleaning day at the office and clear out some of the clutter that has built up over the last year.  When you clear out the physical clutter in your life, it also de-clutters your brain as well.  Helping you breathe easier and think more clearly.

In this video, you’ll learn about:

  • The value of physical work
  • The importance of ‘spring cleaning’
  • Going outside to reset your mind
Please take a few minutes and watch the video above– do it for you and for your practice.
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The Value Of Just One Patient

The value that just one patient can have in your practice.

 

A lot of my tips and strategies focus on one primary topic – attracting and keeping more patients.  But I wanted to zoom way in on that in this week’s topic and really break down the value of just one patient.

A lot of times, even if you are doing a really great job of bringing in new patients, there is a bigger issue being over looked. You might have new patients coming in the front door, but your existing patients are slipping out the back without anyone noticing.

Now you may say, “Oh, they never accepted any care and weren’t spending much money with us anyway.”  But that is where I want to point out the value of having a lifetime patient.

 

Click on the video image below to watch.

If a patient doesn’t accept treatment from you at this moment, at some point in their lifetime, they will accept some level of care.  And if spent the time to educate them, market to them, present the options, and they leave, then you will have done all the work for someone else.  They will have that care done down the road at someone else’s office.

I want you to look at it like going to your favorite restaurant and getting your favorite waiter.  When you come in, they already know who you are and what you want.  Your long time patients should get that same treatment.  Talk to them like friend and know things about them, ‘Hi Susan, how was the vacation with Tom and the kids?’

These type of small gestures can go a long way.  And even better, your good patients will clone themselves because they will refer their friends and family.

In this video, you’ll learn about:

  • The value of just one patient
  • Good patients multiply themselves
  • Everyone will need care eventually
Please take a few minutes and watch the video above– do it for you and for your practice.
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Investing In Your Team

Invest in your ‘good’ team members and make them great.

 

What if I told you there is a really valuable, over looked resource that is right under your nose?  And it’s your team.

There is no such thing as a successful practice without a supporting team.  In the day-to-day routine of your office, it would not work if you didn’t have your team there helping you.  And I feel that all too often doctors don’t invest enough in their teams on a consistent basis.

Now I am not saying you don’t treat your team well.  They have a great job working with you, with some great benefits.  But what I am talking about goes a step further.  It is what sets apart a good practice and a great practice and that is the caliber of the team members.

 

Click on the video image below to watch.

These team members who, like you, believe in abundance and growth in the practice.  These are offices that really invest in the personal growth of their team, as well.  Because that investment in them reflects back on you and your bottom-line.

The best example of this is in my Mastermind group, I always work with the doctor and a key team member.  And I have to say all of my group’s team members are phenomenal.  Because they are a part of the Mastermind group, they not only learn lots of big picture strategies and thinking, but it invests in their personal growth as well.

By the end of our meeting, they can’t wait to get back and apply everything they learned.  That is the kind of people you need working for you in your business; employees that are just as excited in the success of the practice as you are.  That is what sets apart the good and the great.

In this video, you’ll learn about:

  • The valuable resource under your nose
  • The importance of investing in your team
  • How to get from good to great
Please take a few minutes and watch the video above– do it for you and for your practice.
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Wowing Patients with Small Details

Patients remember their experiences in your office.  Here’s a case study of how an online company creates little touches that you can copy in your dental office.

Standing out in a patient’s mind is critical!

People have more choices than ever.   Making sure to set up your practice an something memorable goes a long way in the to attract more new patients and keep existing ones.

Click on the video image below to watch it on our Facebook page.

Watch this week’s video as I share a [Study and Deploy Lesson] from the online retailer Mark and Graham on how to leave a lasting impression that patients are sharing with friends and family.

In this video, you’ll learn about:

  • Small steps that stand out
  • Planning a new patient experience to WOW them
  • The importance of focusing on more than just the quality of dental care
Please take a few minutes and watch the video above– do it for you and for your practice.
 
Are you a dentist who wants to get all the patients you need, maybe we should talk?
I invite you to contact us right now at Results@GingerBratzel.com to schedule an analysis to see what opportunities are available right now in your practice to make patient attraction and practice growth a priority.
If you want more patients, you need to send me that email!
 
I wish you nothing but success,
Ginger
 

 

Ginger Bratzel, DDS, The Dental Patient Attraction Expert, is the founder of the New Patient Attraction Automation System®, the proven program the shows you through a precise, step-by-step process, how to get all the patients you need…your IDEAL patients. Receive weekly access to marketing tips and mindset articles to grow your practice and increase your income, visit www.GingerBratzel.com.
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Focusing On Your Existing Patients

What happens to your existing patients when you are focusing on gaining new patients?

 

 

The number one question and request I get from dentists all the time focuses on one thing: “How do I get more patients?”  Everyone, no matter what business you are in, wants to grow and attract more customers.  But I want to know about the patients you already have.

You have spent a lot of money and time on getting your existing patients but they are often forgotten because the focus is on bringing in new ones.  You have already invested in your existing patients; don’t let them fall between the cracks because you are only focusing on the new.  Don’t let them forget you are their dentist.

Click on the video image below to watch.

A rule of thumb: 50% of your marketing needs to focus on existing patients.

Just like real life farmers and ranchers who spend a lot of their efforts on building and maintaining a good fence around their property to protect their ‘herd’, you have to be just as diligent as they are when it comes to protecting your existing patient herd.  Ranchers know the value in a good fence.

This same thinking applies to your existing patients.  Don’t let your current patients forget you are their dentist.  It’s about maintaining a relationship with them, even when they aren’t in your office.  Even if you are getting 100 new patients a month, how many are you letting escape out the back door?

In this video, you’ll learn about:

  • It isn’t all about getting new patients
  • Don’t waste your investment
  • The value of a good ‘fence’
Please take a few minutes and watch the video above– do it for you and for your practice.
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