Letting Go Of Self-Imposed Rules

Dr. Ginger Bratzel talks about letting go of self imposed rules you place on yourself that are only holding you back from being an advancing dentist.

Because I want this year to be your best year yet, I wanted to share a tip with you that will help you leave some ‘baggage’ from the past and hit the ground running for the next 12 months.

Some of that baggage is letting go of self-imposed rules. You know what I’m talking about. Those thoughts and values that you hold true, but it reality, they might not be.

‘That won’t work in my town.’

‘My team members wouldn’t like it.’

‘I don’t know how.’

These are all the reasons you have for not changing. But I like to make you think a little – are they really reasons…. or are they just excuses?

 

Click on the video image below to watch.

Just like when little kids come into your office and are scared of the dentist. That is a learned behavior, most likely from their parents or peers. They aren’t born with that fear. The same applies with the fears you have told yourself about what you can and can’t do that are keeping you small.

I want to you shed all of the rules that are holding you back. If they aren’t serving you well then I want you to let them go out of your life. YES, just let them go.

Here’s a little exercise to help you shed these rules – I want you to write down everything you believe you can’t do in your business, and go through each one and challenge why you can’t. And if you still feel that you can’t accomplish that task, I want you to challenge yourself to prove 3 reasons that you can. This is all to help you get rid of the rules and invest in your self and your practice’s growth.

In this video, you’ll learn about:

  • To leave your ‘baggage’ behind you
  • How to let go of your self-imposed rules
  • Challenging your fears
Please take a few minutes and watch the video above– do it for you and for your practice.

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MVR – Most Valuable Resource

Dr. Ginger Bratzel talks about your most precious valuable resource and how you can utilize it better to grow your dental practice.

I’m laying it all out on the line for this topic.  I want to talk about your most limited, most precious resource, and it probably isn’t what you think.

This resource is one we all struggle with using optimally and it isn’t money or patients…or even time.  I’m talking about your focus.

It is very easy to get caught up in the routine of life; it’s human nature.  We wake up, get ready for work, drink your coffee, go to work, come home and start all over again the next day.  It is very easy to go through the motions of your days and weeks, without realizing a month has passed by and you didn’t accomplish a goal you set for yourself.

Click on the video image below to watch.

To avoid that, you have to not let life’s daily activities distract you from your goals.  If you are presented with an urgency at the office, is it truly your emergency to deal with?  Make sure these types of things are delegated to the right person for the job and you are totally committed to your planned out goals.
The next thing is to make a list every day of three activities (and only 3 activities) you need to accomplish that day to move you closer to your end goal.  I give this assignment to my private clients and to myself.  And now I’m assigning that to you.

I’m not talking about your everyday activities like go to work, provide awesome dental work; I know you’re doing that already.  These are specific, laser-focused tasks that help move you and your dental practice in a positive direction.  By breaking your big picture goal down into bite-size pieces it helps you accomplish that goal faster and easier.
Take time and make your list of your 3 items every day and be diligent to get them accomplished.

In this video, you’ll learn about:

  • What your mot valuable resource really is
  • How to utilize that resource to the max
  • Daily lists make big picture goal
Please take a few minutes and watch the video above– do it for you and for your practice.

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Being An Abundant Thinker

Dr. Ginger Bratzel talks about removing yourself from limiting beliefs and becoming an abundant thinker.

‘My area is over saturated with dentists’
‘Dr. So-in-so across the street is stealing all my patients’
‘I can’t find good team members’

Any those things sound familiar?

We have all thought one of these or something similar at some point in our career.  These are things I have heard from many dentists over time and I wanted to use this week’s topic to debunk those thoughts.

Thoughts like these are limiting beliefs and are only there to do just that, limit you and your growth.  If you believe that in order for you to have more patients you have to take them from someone else, or vice-versa, you are wrong.

Click on the video image below to watch.

If you reverse your limiting thinking and start thinking abundantly it will do big things for your practice.  Believe in abundance.  There will always be more room, more money, and more people.  There is always more money to be printed and more people born daily, so don’t let limiting beliefs keep you small.

Because I honestly believe there are enough patients for any dentist who really wants them.  But the key to that is – how committed are you to do whatever it takes?  How willing are you to open your mind and your thinking to doing it?

Instead of thinking ‘I can’t’, I want you to think how ‘you can’ multiply your investment?  How ‘you can’ get more patients.  By opening your mind your whole dynamic will shift.  And that personal growth strategy will stay with you through the end.

 

In this video, you’ll learn about:

  • Believing in abundance
  • There is enough patients to go around
  • Limited believing will keep you small
Please take a few minutes and watch the video above– do it for you and for your practice.

 

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Not Using The Silver Bullet

Dr. Ginger Bratzel talks about ignoring the magic silver bullet, and focusing on the big picture.

I get some variation of this question all the time, during live events, phone calls, and private meetings with dentists from all over, so I wanted to share it with you this week.

I always get asked, ‘Ginger, what should I be doing right now?  Give me the magic bullet.’

Unfortunately, it isn’t that simple. I wish life were full of short cuts to the prize, but it doesn’t always work out that way.  Those quick, one step actions are called tactics and the problem with them is they give you a limited time frame and a limited reference point to use them for a positive results.  They are cookie cutter answers and are only helpful sometimes.

Click on the video image below to watch.

Tactics are limited, they have an end, but strategies are infinite, they will go with you forever.

The good news is if you are wanting the magic bullet then that means you are wanting to learn new tools and strategies to grow your dental practice.  But instead of focusing on the magic bullet, I want to you focus on big picture thinking and strategies that are specific to you and your dental practice.

It isn’t about the mass produced, one solution fits all, answer.  I want you to find the custom made solution that fits you, your niche patient, and your business.  The key is establishing a unique selling proposition, and you can do that by looking at the 30,000 foot big picture.

 

In this video, you’ll learn about:

  • Tactics vs Strategy
  • The magic bullet isn’t always the answer
  • Strategies specific to you and your practice
Please take a few minutes and watch the video above– do it for you and for your practice.

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Repetitively Spotlighting The Benefits

Dr. Ginger Bratzel talks about the ‘benefit’ of repeatedly reminding your patients about the benefits of dental services in ways they will understand.

People buy for many reasons.  The look at a product or service and try to decide how it’s going to make their lives better.  In any type of buying situation a customer wants to know the benefit to him.  Why should I buy this car from you? Why should I buy this new vacuum versus the other brand?

This same thing applies with your dental patients, also.  They need it explained in a way that is relevant to them.  You could easily explain the feature of the procedure in ‘doctor’ terms but that doesn’t resonate to them.  But if you say, “getting this done will make your smile 10x better than before” that is something they understand and care about.

 

Click on the video image below to watch.

Now the catch is –there’s always a catch – this isn’t a one and done deal.  The key to giving them patient focused benefits is repetition.

After they leave your office, they go back to their daily lives, which isn’t necessarily centered around their dental care.  So when you see them again in six months they may not even remember what you told them at the last visit, so remind them.

People are busy and forget things, so don’t get frustrated and think ‘I’ve told Tom 5 times about that crown’.  Each time you tell him, explain it as if it’s the first time and with a smile on your face.

In this video, you’ll learn about:

  • Patient talk vs Dentist Talk
  • Repeat, Repeat, Repeat
  • People can be forgetful
Please take a few minutes and watch the video above– do it for you and for your practice.

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