It’s okay to bring up problems, but you have to have a solution, too.

Dr. Ginger Bratzel talks about a simple strategy that can change how you handle the daily issues of running a dental practice.

 

 

This week’s video topic came up from a meeting I had recently with one of my private clients.  They stated they had a team member that kept coming to them with issues within the office and was basically dumping it all on them.

Now, this isn’t an uncommon issue.  All businesses have issues that arise. It’s a part of the process, but it’s how you handle those issues is what can make you successful.

During this meeting, I offered my client a little piece of advice, a personal rule of mine from being a business owner for so many years.  It’s okay if a team member brings an issue to you but they must also offer a possible solution with it.

 

Click on the video image below to watch.

It creates an ownership mentality from employees because now they are responsible for being part of the answer, and not just the bearer of bad news.  And as the owner, you are no longer the only problem solver in the business.

Which is why I thought it was important to share this little tip with you this week.  Watch the video I made which breaks down more ways this simple strategy can help your entire practice run more smoothly while also empowering your employees and taking a little pressure off the doctor at the same time.

In this video, you’ll learn about:
  • A simple task that will empower your team
  • If presented with an issue, you also need a solution
  • Dumping problems on the manager won’t help the issue
Please take a few minutes and watch the video above– do it for you and for your practice.

Applying The M3 Formula For Practice Growth

The secret formula for practice growth by applying the 3 M’s.

Whenever a new client comes in there are several things that we look at when getting started.  I always get to know my clients in many ways so that I can tailor their specialized coaching program.  And one of the first things I always apply is my secret formula for success, which until now has been reserved only for my top-level clients.

But since I am always striving to help my fellow dentists I decided to share this insight with you.  It is a formula I created called the M3 Method ™ and you can follow it step-by-step to get you to the success because it is always my goal to help dentists achieve the lives and practice they want to have.

The first step and center of this formula is Technical Knowledge (or TK), which you have already mastered.  A random person can’t walk in off the street and be a dentist.  You have devoted a lot of time, effort, and money into earning your title and it’s quite an accomplishment.

 

Click on the video image below to watch.

But here’s the thing – only having the TK isn’t the only factor required.  This step alone doesn’t make a successful practice.  It makes you a successful dentist but not a successful business.

So what are the missing ingredient’s to get the awesome practice to match your awesome dentistry?

It’s the 3 M’s in the M3 Method ™.

The first M is for Marketing, namely new patients.  While the most basic of the 3 M’s it is the pillar to making the other M’s so successful.  Because even if you don’t want to believe it you do need to market your practice in some form if you want to bring in new patients.

In the video I further explain the first M and how it lays the foundation for the next 2 M’s.  Once you get all the pieces to the M3 Method ™ you will find that it is easier than ever to get and keep more dental patients.  And each M acts as a table leg and you can’t have a successful business without each leg.

In this video, you’ll learn about:

  • A never before released formula for success
  • How the M3 Method ™ can grow your dental practice
  • The 3 M’s to advance your business
Please take a few minutes and watch the video above– do it for you and for your practice.

Getting High Performing Employees

The 3 steps to getting a high quality, high performing dental team.

I don’t think I can count how many times I have received this question in some form or another from fellow dentists so I definitely thought this is something I should share with you:

“Ginger can you just talk to one of my employees and get them to do what they need to do?”

I have many thoughts about that, especially after many years in private practice myself.  Although, while it isn’t my job to talk to your employees, it is definitely something that needs to be addressed.  So I have 3 strategies to get your team members on board to perform better.

The first (and very important) step is looking to see if they are truly the right person for that job.  Not everyone is a right fit for everything and sometimes no amount of training or “talking to” can change that.  You can never make an employee do what they don’t want to do.  And this is nothing personal, it’s just a fact of life.

Click on the video image below to watch.

When my private clients are looking to expand their team I have several stages we send the new prospective employees through.  We look at subjective and objective things to run an analysis on them.  It helps the employer make a better informed decision before investing in someone new.

In the video, I explain the next 2 steps on how you can make sure you have done everything you can to ensure a quality employee’s success.  Because it all comes down to your patients.  And you can’t provide them with the best quality care if you don’t have the highest caliber team you can possibly have.  Which sometimes means just letting someone go.

So take a few minutes to watch the video and see if you need to invest in your team to take them from good to great, or just let them go.  But I assure you, if you apply these 3 steps with the right quality employee you will succeed every time.

 

In this video, you’ll learn about:

  • How to get your team members on board
  • How to improve the quality of an employee
  • When it’s time to just let them go
Please take a few minutes and watch the video above– do it for you and for your practice.

Using Your Patients’ Words To Increase Conversion

When you start talking to your patients in their words and avoiding the technical dental terms you will really see a turnaround in case conversion.

Did you know you could be pushing patients to say ‘No’ to care instead of ‘Yes’, every day, each time you take the time to explain a procedure they need?

It’s true.  Your wording is possibly sending them right out the door and you don’t even realize it.

You have spent many years in school and training over the years basically learning a whole new language that, I hate to tell you, shouldn’t be using most of the time.  When, we as dentists, are explaining a procedure to your patients, we slip into ‘dental–ease’ using all the fancy technical terms that were beaten into our skulls.  We were taught it shows how competent and knowledgeable we are as dentists, but in reality, we are confusing patients and that causes alienation.

 

Click on the video image below to watch.

You have to use your patients’ words when you are speaking with them, not ours.  You can’t be too technical because it’s like you’re speaking a foreign language.  Unfortunately, most dentists feel they can overcome the language barrier by trying to give the patient a crash dental education, when instead, we need to approach the situation in the most common layman terms.

So if you want to get your patients more involved in you case acceptance and increase your conversion to keep your schedule full pay attention to the words you’re using when talking to your patients.  Don’t force your dental terms on them.  We all know what ‘prophylaxis’ means but we need to call it a ‘cleaning’ because that word means something to the patient.  Words can be very powerful, so make sure you use their words, not yours.

In the video I give you a great example of a car insurance company in Texas, who was struggling until they realized they were using the wrong words to sale a product to their customers.  This example will hit home with you and your patients.  Once they realized they were making this exact mistake and corrected their language, they completely turned their business around.

 

In this video, you’ll learn about:

  • The power of words
  • Using patient words
  • A slight change can go a long way in case conversion
Please take a few minutes and watch the video above– do it for you and for your practice.

The Power Of Brainstorming

Dr. Ginger Bratzel talks about the steps to take during your brainstorming session to create positive change in your dental practice.

I received inspiration for this week’s video topic when I received a photo from one of my clients, where they showed me visually how they were problem-solving in their office to get them to the next level.  I enjoyed this picture because it illustrates utilizing one of the first (and biggest) strategies we work on in my mastermind group.

In the picture they were working on the end of year wrap up, sometimes called a post-mortem.  A meeting where you list where you are and where you want to be (which is a great way to wrap up a year by the way).  The first step is to have a brainstorming session, and write down every little thing that comes to mind, big or small.

 

Click on the video image below to watch.

The reason this first step is so critical and powerful is because once you have your list, you then go through and categorize your list into groups.  Now, all of a sudden your massive 1001-things-to-do list is broken down into a manageable handful of things-to-do list.  Looking for patterns, scaling down your massive problems and delegating things accordingly is kind of like hitting the reset button in your business.

In this week’s video, I break this brainstorming session down step-by-step for you.  Detailing exactly what you need to do and how to do it.  This will help you turn huge problems into small ones and help you get to the next level in your dental practice.

In this video, you’ll learn about:

  • The power of a brainstorming session
  • How to turn huge problems into small ones
  • Problem solving strategies to get your practice to the next level
Please take a few minutes and watch the video above– do it for you and for your practice.

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