Results From Marketing Mojo

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel discusses the principle of Marketing Mojo  and how it can help you build your practice, grow your practice and attract new patients. When we talk about all the systems, the components, the points and the pieces in growing your practice, I call that “Marketing Mojo” But what really is Marketing Mojo? In marketing, there is really one intention:  to grow your practice. And I’m always using the analogy of weight loss and fitness to demonstrate the parts of making that happen. Weight loss, just like dental practice growth, is compromised of many different, but common, principles to help us achieve our ultimate goal.  But unlike weight loss, we view dental practice growth very differently in our expectations of how things should occur. In this video, we cover…
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Your “BIG” Why

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel discusses how knowing “Your Big Why” will help you enjoy your life and be successful in your dental practice. To start  the New Year, a lot of people have big plans, big intentions and ,of course, goal setting. But all these things are empty shells without “The Big WHY” behind them. Why are you doing what you want to do? Why are you in the profession you are in? “To make a good living” is not enough of a reason for you to fulfill your purpose. Without clear intentions and motivations, results tend to be hampered.  In the course of building a business over time, ‘The Why’ tends to be forgotten.   Going back to that will help you to plan and keep on track what you really…
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Competence For Dental Practice Growth

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel pointed out how to have the right competent  team to grow your dental practice Welcome to the next part of our series “Six C’s of Growing Your Business. Today, we are going to work on the word “COMPETENCE”. What does “Competence” mean to your practice? Of course, the first thing everyone thinks of is clinical skills and proficiency within the practice by the provider.   But clinical competence has little to do with business success.  Many skilled dentists have lost their practices due to financial issues.  We are talking about competence on a grand scale, in every aspect of the office.   All too often, problems occur because systems aren’t in place to make sure each step of each procedure occurs exactly the same each and every time regardless…
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