Ginger Bratzel Archives - Page 55 of 79

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Adjusting Your Practice To Policy Changes

Adjusting your practice to avoid big box dental corporations running you out of business. As I’m sure most everyone knows by now… it’s an election year! Don’t worry; I’m not here to trash talk candidates. But with any election year comes policy changes. The presidential candidates aren’t the only things people are voting on. So if you’re a business owner you need to be aware of these policies and make sure your business is prepared for the changes. Here in Oklahoma, we have several hot topic items on our ballot this year. One in particular is really rubbing me the wrong way and I just had to shoot you a quick video training to talk about it because the thought process here will affect your practice if not…

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Communicating With Your Patients Often

Blog Articles-Weekly Training, Side-Bar Video, Video Resources

Only talking to your patients two times a year isn't enough anymore. If you are a dentist who has been running their own practice for any amount of time then I know you have invested a lot to get where you are today. You’ve invested countless time and money, not only in yourself but your team, taking continuing ed courses, and in equipment to stay up to date. It takes a lot to become and maintain being a dentist. But even after all that over time have you noticed patient loyalty isn’t what it used to be? Patients aren’t showing up for appointments like they used to. Patients aren’t coming in as often as they should. You’re getting more and more requests from patients to transfer their records. If it’s…

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Matching Your Practice To Your Patients

Blog Articles-Weekly Training, Side-Bar Video, Video Resources

Getting to know your patients inside and out to keep your practice full. If you’ve had struggles getting patients to come in, getting more case acceptance and producing more then you’re really going to want to pay attention. Oftentimes dentists go into practice with a set idea of how they want things to go: “I’m going to be open Monday through Thursday, 8 to 5pm, and here’s a list of procedures I won’t do. Here's the list of procedure I will do. And of course I expect to be really successful.” Then they sit back and wait for the patients to roll in. More times than not, what happens is not much at all. Because you decided all of this while overlooking one major component, your patients’ needs. Patients are…

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Knowing When To Market Broad or Narrow

Blog Articles-Weekly Training, Side-Bar Video, Video Resources

The best way to market both broad and narrow, and how to succeed at both - at the same time. When you are creating a marketing piece do you often wonder if you should be marketing to everyone or zoom on one group? If so, you’re not alone. I get this question often. Dentists from all over typically have a hard time determining if they should be marketing very specifically or very broad and general. And the answer is actually yes to both. Each has its benefits and neither market should be left out. There is always room for both things in the right situation. But like anything else before you start any marketing piece, your very first step should always be to think about your intention. What are you…

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