Getting The Most Out Of Your Marketing Piece

Getting The Most Out Of Your Marketing Piece

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
The most important part of a marketing piece and how most offices are losing their patients because of it. Whenever I bring in a new private client I believe they come into it with an idea of what we will work on but in reality there are many areas of focus.   With each client, no matter what their specific area of concern, there are three major factors we always dive into right away. Management is the first step we work on, finding strategies for time management, managing your team, and your systems.  We also look at mindset, we work on expanding your mind to bigger thinking to match the advancements you are doing in your business. While these two are very important the third element is the one that typically…
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Helping Your Patients In A Way They Care About

Helping Your Patients In A Way They Care About

Blog Articles-Weekly Training, Side-Bar Video, Tools, Video Resources
Making a connection with your patients in ways that are important to them.   What we do here at my business is help practices all over the world to get more in tune with what’s going on in their practice and what their patients need.  All with one goal in mind:  to provide great care, in a great environment and to run a successful practice in the process. Who doesn’t want that?  Oftentimes, dentists are looking for the next magic bullet.  ‘If I could just create the one perfect postcard, all my troubles will go away.’  But in reality there is a lot more to it than that. When I take on a new client, I go through where they are, what they are doing, and what’s missing to increase…
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Using Reason Why Marketing

Using Reason Why Marketing

Blog Articles-Weekly Training, Side-Bar Video, Tools, Video Resources
Before doing any marketing in your practice you should always know the reason why, and it should always point to your patients.   When I work with dental practices from all over North America, we always work on 3 tiers of focus to get them started. Management is one tier, meaning management of their time, team, and systems.  Next is mindset to get their brain on board with becoming a next level practice.  And last, but definitely, not least is marketing. I’m sure you already have some type of idea of what marketing means.  You put a pretty postcard together and mailed it out.  Well, there is a little more to it than that.  It’s about creating systems to make it automated, i.e. less work for you in the long…
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Surveying Your Audience

Surveying Your Audience

Blog Articles-Weekly Training, Side-Bar Video, Tools, Video Resources
Making a better connection with your patients on their terms will grant you major results in your practice.     I have absolutely no doubt in your ability to do amazing dentistry.  I know you are helping patients every day. You have probably helped countless people get rid of pain or to be less embarrassed by their smile. What I do want to help you with is to better understand their problems in ways that are important to them, which has a significant impact on the success of the business side of your practice.  And the way to do that is to find that bridge between their concerns and what you need to do as a dentist to help them. It’s about making a better connection with your audience; on…
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