Do’s and Don’ts of Mobile Marketing

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      Okay, I have to admit, I was having a little too much fun getting a little crazy when I shot the video for today. But I really wanted to get the points across by giving you a list of common mistakes I see in mobile marketing (not just in dentistry, across all professions) so you can get a leg up on the competition by implementing these strategies in your office. Don’t #1: Mobile marketing isn’t an excuse to ignore all the other rules of marketing. I’ve talked in other videos about the need to identify your target audience, what to offer, having a compelling message, follow-up, and conversion. You probably want to take a quick trip to watch these for a little review.  All of these steps are very important. Mobile…
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