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Writing Good Headlines

Writing Good Headlines

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
The most important part of your marketing piece is the marketing headline.   What is the most important piece in your marketing?  Your Headlines! If you don’t have great headlines, your prospect will probably not even look at the rest of your marketing piece.  Then you will have no chance of getting her to come in.  All your time and effort (and money) that you put into your marketing piece will be wasted. And you will get poor results. Marketing must be an “attention grabber” from the get go.  And that weight is carried on the headline. On appearance, the headline is the biggest thing you have in your marketing piece right at the top. It must be emotional and speak directly to the heart of your audience.   What would…
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Systemizing Your Stress

Systemizing Your Stress

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Learn about stress and find a positive way to actually make it strengthen your practice.   STRESS.  It’s just part of life.  What is its effect on us? Do we shut down or melt under the crucible or let it eat us up from the inside? No matter our tendency to try and ignore it’s rearing its ugly head, surprisingly, when we face it, it can be an asset to us. Managing your own dental practice is stressful, and if you aren’t trained in it, stress can derail your intentions and affect your results.  Finding the best way to channel tension to the benefit of your practice is what matters. How do you deal with stress? We can never alleviate it so we need to be prepared to handle it.…
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Utilizing The Prime Real Estate On Facebook

Utilizing The Prime Real Estate On Facebook

Blog Articles-Weekly Training, Side-Bar Video, Tools, Video Resources
Maximizing your Facebook real estate for little to no cost to grow your practice.   We’ve all heard and know of a little website called Facebook.  For many people (oh, roughly a couple billion) it has almost become a staple in their lives.  Something they look at every day to stay current in their friends’ lives, as their news source, and as a place for recommendations for products and services. While I understand Facebook for personal use isn’t for everyone, it should be for every business.  It can really be an effective tool for any business for so many reasons. So I just have to ask why, WHY isn’t every dentist utilizing this resource for their practice?  Especially when there are many ways to promote your practice for FREE.  I…
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Knowing Your Ideal Patients’ Fears

Knowing Your Ideal Patients’ Fears

Blog Articles-Weekly Training, Side-Bar Video, Tools, Video Resources
Increase your case conversion by really listening to your patients fears and making yourself the problem solve they need.     If I were to ask you what is the quickest way to connect with your prospects and existing patients to keep them coming back to your office, would you know the answer? Quality care, maybe? What about a modern office? That’s ok if you don’t because I’m going to tell you.  I’ve got some insight of proven techniques that will really connect you with your patients that will make you their dentist, no questions asked. Your patients are all human.  We all share that common trait right?  As humans we all have fears.  Everyone is afraid of something.  Maybe they simply don’t like the dentist, or they’re embarrassed, or…
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