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Putting Action Into Your Dental Marketing

[August 8, 2020] by Dr. Ginger Bratzel Episode 27:  [PUTTING ACTION INTO YOUR DENTAL MARKETING] I have an ad from a restaurant I’ve always wanted to try sticking to my fridge with a tooth-shaped magnet.  (I’m a dentist, right?  What else would my magnets be shaped like?) I’ve heard great things about this place.  I’ve […]

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WHAT’S IN IT FOR YOUR DENTAL PATIENT

[July 31, 2020] by Dr. Ginger Bratzel Episode #26:  [WHAT’S IN IT FOR YOUR DENTAL PATIENT] I have teenagers at home.  But they sometimes (okay, MOST of the time) act more like 2-year-olds with short attention spans. You would think they have progressed past the stage of me having to remind them what they need […]

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Providing heavy lifting social proof to attract new patients

[July 24, 2020] by Dr. Ginger Bratzel Episode #25:  [PROVIDING HEAVY LIFTING SOCIAL PROOF TO ATTRACT NEW PATIENTS] When Oprah made her weight struggles public and put it out there for the world to see, she took a step closer away from being a celebrity to being one of us. And all her public diet […]

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Grabbing dental patients attention

[July 17, 2020] by Dr. Ginger Bratzel Episode #24:  [GRABBING DENTAL PATIENTS’ ATTENTION] Getting patients is like dating.  It’s a process.  And it’s about making the other person feel good.  Have you ever had a conversation where the other person just keeps telling you how great THEY are?   That’s totally lopsided. So why do advertisers […]

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When Your Biggest Nightmare Comes True

[July 10, 2020] by Dr. Ginger Bratzel Episode 23 Bonus:  [When Your Biggest Nightmare Come True] As adults, we know the boogey man isn’t real but that doesn’t mean there aren’t things that scare you. (Okay, I will admit it…I’m STILL scared of everything that goes bump in the night.  I can’t sit through any […]