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Find out where your ideal patient is already hanging out. Walking the floor at a recent dental convention, I was sparked with some inspiration and wanted to share my insight with you.  So we grabbed my camera and set up (right there on the meeting floor!) and hit record.  Think of it as a ‘field trip’ day. While making my way around the floor at the Hinman Dental Convention in Atlanta, GA I noticed something. Among all of the standard shiny new dental equipment for sale there were several booths for ‘non-dental’ items, like: vacation packages, hand lotion, and of all things…. jewelry.  And to beat it all, these booths were more slammed than all the others. I heard a couple of people making comments about why these’non-dental’ people would…
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