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Results From Marketing Mojo

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel discusses the principle of Marketing Mojo  and how it can help you build your practice, grow your practice and attract new patients. When we talk about all the systems, the components, the points and the pieces in growing your practice, I call that “Marketing Mojo” But what really is Marketing Mojo? In marketing, there is really one intention:  to grow your practice. And I’m always using the analogy of weight loss and fitness to demonstrate the parts of making that happen. Weight loss, just like dental practice growth, is compromised of many different, but common, principles to help us achieve our ultimate goal.  But unlike weight loss, we view dental practice growth very differently in our expectations of how things should occur. In this video, we cover…
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Your “BIG” Why

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel discusses how knowing “Your Big Why” will help you enjoy your life and be successful in your dental practice. To start  the New Year, a lot of people have big plans, big intentions and ,of course, goal setting. But all these things are empty shells without “The Big WHY” behind them. Why are you doing what you want to do? Why are you in the profession you are in? “To make a good living” is not enough of a reason for you to fulfill your purpose. Without clear intentions and motivations, results tend to be hampered.  In the course of building a business over time, ‘The Why’ tends to be forgotten.   Going back to that will help you to plan and keep on track what you really…
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Personal Connection For Dental Practice Success

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel discusses how to grow your dental practice by building personal connections. In the past few weeks, we discussed the ways to grow your practice and how to make things happen  in our 6-part series “Six C’s of Growing Your Business”. And today, we are down to the last “C” in our list, and this is “CONNECTION”. Connection is building a relationship on a deeper level-even virtually. If you connect with people in your community, they feel understood. You become familiar to them.  And you will increase your know/like/ trust factor. We live in a relationship based economy now and building connections is very important in growing your dental practice. Businesses that embrace this philosophy tend to grow quicker. In this video, we cover the importance of the…
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Showing You Care For Dental Practice Success

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel discusses how showing care will help you grow your practice and achieve your dental success. Today, we are still in our 6-part series “Six C’s of Growing Your Business” and we are going to discuss a very important “C” which is “CARING”. As health ‘care’ professionals, we are responsible for the physical health of our patients.  But as humans, we also need to show them that we truly care about them as people. The new patient experience is often talked about as the magic tool of patient attraction. But that level of detail and warm must also extend to all patients, at every visit. Showing that you care is the responsible of everyone in the office. No matter what happen, let them feel their importance and your…
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