A ‘Study and Deploy’ Strategy to Increasing Referrals and W-O-W Prospective Patients Straight from Disney.
I LOVE great marketing. And I LOVE Disney. So when I see a great example that hits both of those points, I can’t wait to share it with you.
When you have a group of customers/patients/clients that are so impressed with your services that they have to tell everyone about you, we call that raving fans.
I’ve shared with you in the past the power of ‘share to care’ program to give your patients easy steps to recommend and refer friends and family to you. The basis of that system contains a way to introduce the referral, reward to you and the prospective patients for doing this, and a way to track where your referral is coming.
Click on the video image below to watch.
Well, Disney just kicked it out of the park with this promotion that I’m unboxing for you and have disguised it as a birthday party for Mickey Mouse to their most loyal fans, members of their D23 Fan Club to ‘spread the fever.’
This week I walk you through not only the goodies but also the psychology of each step so you can do the same thing in your office to wow new patients and get your best existing patients to refer their friends and family to you.
Watch, take LOTS of notes, and then take action.
In this video, you’ll learn about:
- Shock and Awe Box
- Patient based referral programs
- Inside look at how Disney grows their best customers