Lessons For Dental Practices From The Kennedy Barbershop Chain

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Dr. Ginger Bratzel talks about how to create a unique experience to draw in your target patients. I want to share an interesting business model that smart dentists like you can take a look at and adapt for use in your own practice, regardless what type of practice you have. You see, within every practice, there are untapped opportunities that are missed because most of your daily focus is on just working in the office and nowhere else. All too often in dentistry, we only look within the dental profession to see what everyone else is doing, when in fact, we should be looking at every smart business, regardless of the niche as well.   On a recent trip to Florida, I visited such a business; it was Kennedy’s Barbershop chain. Kennedy’s…
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