Increasing Your Phone Conversion

Increasing Your Phone Conversion

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
There are steps to creating a patient for life, it isn't one giant leap for them. As I always say, I enjoy all the emails and calls I get from dentists all across the country.  It helps me to tailor my content to make sure I am answering the questions directly from the front lines of dentistry. This topic sparked from an email I received from a dentist that I thought was a really great question so I wanted to share the answer with everyone: “Hi Ginger, my single biggest challenging aspect is the interview process to new clients on the phone and converting those calls into excited-ready-to-accept-care new patients.  How do I fix this?” So the million-dollar question is:  How to get more patients converted over the phone into…
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Business Lessons From Disney:  That’s Not My Job

Business Lessons From Disney: That’s Not My Job

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
How everyone in your practice, from top to bottom, can improve your patient's experience. When you are searching for inspiration to grow your dental practice, the obvious choice is to look at big companies who are blazing the trails to take notes from. I do this myself in growing my own business. And one of the best companies I have found to emulate is Disney. I am a big fan of the company for a lot of reasons, one of which is they are a very successful company who strives to always ‘wow’ their customers and do it with a smile. Disney is known for their ability to hire stellar employees with the ‘customer is always right mentality’ while doing it with a smile. Customer service is imprinted into every…
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Monitoring Your Social Presence

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about how important it is to be aware of your social presence and be able to monitor your online reputation. Your online presence is important for your dental practice, but be sure that you are active in monitoring your online reputation.  It’s important that you are able to monitor any and all aspects of your social media and online reputation. Many times practices are in many places at once, but they are not monitoring all of these pages.  Being aware of your online reputation is important because this is what potential patients see when they are looking up information for your office.  The more places you are online, the more people have an opportunity to see you, but there is also more opportunity for negative comments. If…
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