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Getting High Performing Employees

Getting High Performing Employees

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
The 3 steps to getting a high quality, high performing dental team. I don’t think I can count how many times I have received this question in some form or another from fellow dentists so I definitely thought this is something I should share with you: “Ginger can you just talk to one of my employees and get them to do what they need to do?” I have many thoughts about that, especially after many years in private practice myself.  Although, while it isn’t my job to talk to your employees, it is definitely something that needs to be addressed.  So I have 3 strategies to get your team members on board to perform better. The first (and very important) step is looking to see if they are truly the…
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Building Patient Loyalty

Building Patient Loyalty

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Keeping patients has gotten harder.  But we tackle how to build customer loyalty. There once was a time when a patient came and stayed at your practice.  But with changes in customer behavior, the strong influence of dental insurance companies, and a more price conscious environment, that’s no longer true. But don’t despair.  There are things you can be doing right now to impress and keep your best patients.  And make them vocal fans of your practice so they will tell more of their friends and family. Click on the video image below to watch. We’re breaking down a strategy straight from Disney. In this video you will learn: Not all patients are the same and why your marketing shouldn’t be, too How to create loyalty driven pieces And why the…
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Getting The Right People On The Bus For Dental Team

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about the importance of having the right team members and how they can help you grow your practice.     Growing a good team is important for running any successful practice. Everyone is a superstar, but they may just not be right for your office or that particular position.  Long-term team members might reach a stage in the practice growth where things aren’t going as well. They might not be comfortable with direction that the office is now taking, which in turn can cause friction in the office. No one can be successful without proper training and clarity in their role within the business.  Make sure your team members are fully trained and are in the right position for both you and them. Still, it might…
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The Power of Open Houses To Get More Dental Patients

The Power of Open Houses To Get More Dental Patients

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about how to use Open Houses to speak to more than one dental patient at the same time. Most dentists speak to patients- one at a time. But speaking to many people at the same time who are interested about a particular dental benefit can leverage your efforts and get you results faster. One way of doing that is through the power of open houses if you know how to make this work. Think about it, what if you could speak to many patients, all at the same time who were looking for a solution to a particular problem in a group setting? Being able to do this would allow you to get your message out there much quicker and more efficiently. What are ‘open houses’? These are…
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