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Survival guide for dental practices

[May 22, 2020] by Dr. Ginger Bratzel Episode18:  [Survival guide for dental practices] Surviving and thriving I remember in my lifeguard class way back in the day, we did survival swimming. They had us show up in full clothing.  Long sleeved buttoned up shirt, jeans, socks and sneakers.  We were lined up on the edge […]

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Making Competition Irrelevant

[May 15, 2020] by Dr. Ginger Bratzel Episode 17:  [Making Competition Irrelevant] While I don’t consider myself a movie fanatic, I’ve seen my fair share.  And I’m reminded of it when I come across one from my past as I’m flipping channels on the TV. I recently revisited “Back to the Future II” while couch […]

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Dental practice opportunities during COVID-19

[May 8, 2020] by Dr. Ginger Bratzel Episode 16  [Dental Practice Opportunities during COVID-19] Life is hard!  I know it.  You know it.  Everyone knows it. But here’s the deal-e-o, Why do people act surprised when it gets hard like it all came out of the blue? To build muscles, you have to work at […]

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Websites SEO vs PPC

[May 1, 2020] by Dr. Ginger Bratzel Episode 15:  [Website SEO vs PPC] I still remember my first dental website. I was at a dental meeting and some guy had a booth selling website.  I didn’t go to the meeting with any intention of signing up for a website, but I came home with an […]

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Emergency Care During COVID-19

[April 24, 2020] by Dr. Ginger Bratzel Episode 14:  [Emergency Care During COVID-19] For the last 18 years or so, a big part of my job is to look at the numbers and find patterns within businesses.  And with the data, I can clarify what to focus on and build a strategic plan of action to accomplish […]