Get more patients by building a relationship with specific local businesses.
I have gotten this question several times recently so I wanted to share this dental office marketing tip with you.
It’s ‘how do I get more patients from local businesses?’, namely by targeting a specific company? So I have a direct marketing strategy to share with you to make this process super easy. It’s almost cut and paste.
Before you even get started, I want to be clear on the intentions. You aren’t targeting the business. You are targeting the people of the business: real human beings with real emotions and needs.
It’s more like creating a relationship with the great people in that business not the business itself. It is relationship focused, not business focused.
Think of this way, ‘we are great people here at Dr. Smiles’ office who want to get to know the great people at this XYZ Company’.
I have broken this down into a 3-step approach that will help you break that initial barrier, get more new patients, and fill your schedule.
Click on the video image below to watch.
In the video, I’ll work through the third and final stage, which is the most important. I give insight on everything you need to know to get these great people into your office and create patients for life. I also share a great analogy of what to compare these relationships to and once you think of it in that light it will all fall into place.
In this video, you’ll learn about:
- How to target specific local businesses
- Get new patients for life
- Creating successful business relationships